The challenge:

Our client, a leading offshore law firm, was concerned that they were missing out on Type 1 candidates in a highly competitive market. They wanted to reposition themselves as the first choice for a targeted list of associates who might be considering a move.

Our solution:

After narrowing down the profile of who the client ideally wanted to target, we mapped the market fully to produce a detailed long list. We then set about forging new relationships or strengthening existing ones with the target talent, making them aware of the client's brand and opportunities. This included a marketing campaign with video interviews with senior partners, which we used to build brand awareness.

The outcome:

• The client now has the upper hand in the war for talent in the Channel Islands and is consistently a recognised practice in the market for those looking to make the move.

• It has allowed them to plan their hiring and take a much more consistent approach across their offices.

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