Our client, a leading offshore law firm, was concerned that they were missing out on Type 1 candidates in a highly competitive market. They wanted to reposition themselves as the first choice for a targeted list of associates who might be considering a move.
After narrowing down the profile of who the client ideally wanted to target, we mapped the market fully to produce a detailed long list. We then set about forging new relationships or strengthening existing ones with the target talent, making them aware of the client's brand and opportunities. This included a marketing campaign with video interviews with senior partners, which we used to build brand awareness.
The client now has the upper hand in the war for talent in the Channel Islands and is consistently a recognised practice in the market for those looking to make the move.
It has allowed them to plan their hiring and take a much more consistent approach across their offices.