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Senior Global Brand Manager

  • Location: Italien
  • £ Salary: Negotiable per year
  • Job Type:Permanent

Posted etwa 1 Monat her

  • Sector: Life Sciences
  • Contact: Peter Concannon
  • Expiry Date: 25 February 2024
  • Job Ref: JN -012024-483137

The Senior Global Brand Manager will serve as the Global Commercial Leader within an established team and will be responsible for developing and executing the commercial strategy of a business' new franchise within its Consumer Health Division.

This person will be tasked with re-shaping and mobilizing the cross-functional commercial team at the company HQ in Italy. Additionally, they will be responsible for inspiring affiliate teams to collaboratively co-design and execute the brand plan while achieving strategic brand objectives.

Responsibilities:

  • Formulate and implement an integrated Global Brand Plan.
  • Guide the Global Launch Sequence with a cross-functional team, taking into account market differentiation.
  • Lead the global cross-functional brand team through crucial business processes to ensure launch excellence and effective life cycle management in product and promotion areas.
  • Share best practices and pinpoint growth opportunities for the brand in discussions with country stakeholders.
  • Monitor and analyse variables for the upcoming launch, collaborating with the team to adjust strategic and tactical plans as needed.
  • Optimize investment effectiveness to achieve commercial objectives.
  • Engage with external stakeholders according to the Global Brand Plan and Life Cycle Management strategy.

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