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Head of Digital Marketing

  • Location: South Carolina
  • Salary: £600 - £700.00 per hour per hour
  • Job Type:Contract

Posted 25 days ago

  • Sector: Insurance, Financial Services
  • Contact: Beth Kean
  • Duration: 6 Months
  • Start Date: ASAP
  • Expiry Date: 21 October 2021
  • Job Ref: JN -092021-463834

Role: Head of Digital Marketing (2917)
Day Rate: £600-700 inside via umbrella
Location: Edinburgh / Remote
Duration: 6 months

The Role: Our client is looking for a Head of Digital Marketing who will be responsible for design, leadership and embedding of the digital marketing team and strategy. The Head of Digital Marketing will delivery strategy across a broad range of channels including paid search, social and email marketing.


· Design, embed and evolve Digital marketing team structure and capability to meet current and future business objectives and growth strategy
· Develop and implement digital marketing campaigns including web, social media, search, email and automation marketing strategies that support business objectives and customer experience
· Establish a data-driven approach to inform and build overall content and social strategy to increase awareness and engagement
· Develop and implement SEO capability to include technical, domain authority and content
· Design & deliver "always on" multiple channel paid lead including PPC and paid social
· Own and lead strategy for our marketing automation platform to maximise coverage, brand value and engagement
· Develop and embed key 3rd party relationships and spend which supports the digital roadmap, business objectives and strategy
· Embed innovative thinking as part of the digital marketing strategy, using insights and market knowledge to anticipate future market trends / needs core to the business objectives and strategy
· Own and develop key internal stakeholder relationships within marketing, open business and group to ensure the prioritisation and delivery for the digital marketing strategy