We are seeking a highly motivated individual to join us as a Technical Digital Marketing Analyst. In this role the primary responsibilities of the job are to assist with support the THV Marketing team by contributing to our understanding of our prospective patients and healthcare providers through rich data and insights in Irvine, CA. This position is a 12 month contract role however this may convert to a fully time hire.
Job Duties:
- Manage tagging and tracking operations to support both small and large-scale digital marketing initiatives
- Determine appropriate KPIs from business goals, develop solution designs, and configure analytics tools to accurately track and analyze digital marketing performance
- Work daily with digital analytics platforms to make recommendations for marketing strategies, campaign initiatives and site design changes
- Create out of the box reports as well as custom dashboards leveraging digital analytics and media performance data from all platforms.
Requirements:
Bachelor's degree or associate degree in marketing or related field preferred or a combination of equivalent experience will be considered
- 3-5 years of experience executing end to end tagging (TiQ) and analytics projects, from solution design to reporting and visualization
- 3-5 years of experience performing actionable diagnostic analysis on digital marketing performance to produce quality insights and drive business strategies
- Experience creating and maintaining detailed documentation around tagging and analytics process
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