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Website Marketing Manager

  • Location: Edinburgh
  • Salary: Up to £400.00 per hour per hour
  • Job Type:Contract

Posted 27 days ago

  • Sector: Scotland
  • Contact: Kristen Rafferty
  • Duration: 6 months
  • Start Date: ASAP
  • Expiry Date: 23 October 2021
  • Job Ref: JN -092021-463905

Website Marketing Manager - Phoenix Group

3-6 months

£400/day outside IR35

Edinburgh - expectation to go into office occasionally

The role is responsible for the management and development of websites, customer dashboard and app content and effectiveness across Workplace/Adviser and Consumer channels. This means reviewing content and navigation against business proposition and marketing objectives to make improvements to improve/Optimise traffic and engagement across the sites where required.

Key responsibilities:

  • Review website content and navigation effectiveness working with SEO Manager/Agency to identify content which will help to drive engagement
  • Review of content pages and related navigation against business proposition and objectives to identify ongoing improvement/development
  • Engage with key stakeholders to gain buy-in and support delivery of content development
  • Oversight and manage consistent tone of voice, brand look and feel of website content with colleagues from relevant teams
  • Identify opportunities to create new content or to improve navigation that will drive increased engagement
  • Monitor key competitor/market activity and make recommendations for improvement where necessary
  • Work with colleagues in Digital and Marketing to ensure new, relevant is accurately updated to the websites as planned and to relevant visual standards
  • Design relevant KPI tracking and oversee the delivery of MI reporting of website traffic across sites
  • Coordinate with Digital Marketing team colleagues to ensure key webpage content required to support Social Media activity is accurately delivered to maximise SM activity.
  • Produce monthly MI information of user activity and recommendations for improvement and engage with colleagues in the business and Marketing