For some years now, technological innovation and adoption have evolved the way people interact with - and understand - the world around them at no less than a breakneck pace. These technologies have also gone on to transform the way in which businesses must communicate and service their customer demands.
For business transformation practitioners whose job it is to keep up with this rapidly changing environment, the need to develop skills and knowledge is paramount, in order to understand, embrace and implement these new technologies.
We’ve researched and compiled five of the top courses (in no particular order) that develop critical skills to support those responsible for digital transformation. in 2016.
APMG & CMI - Change Management
For digital transformation to occur, a business must be willing and able to embrace change. The practice of change management in the world of business often focuses on transitioning an employee by using methods to adopt a new behaviour, technology or process that’s capable of reshaping that organisation and its behaviour. Developing your change management skills is an excellent way to promote successful digital transformation.
Developed in partnership with the Change Management Institute (CMI) and the APMG, the change management certification demonstrates the holder’s ability to facilitate effective change by developing critical skills and knowledge:
- Improves the organisation’s capability and capacity to deal with change - making it more agile
- Better understands the individual employee, using techniques to help deal with and commit to long-term change
- Minimises the risks of failed change – increased costs, delays and loss of employee engagement
The Cloud’s capabilities for cost saving, scalability and technological innovation are huge. It can be argued that a business cannot truly experience digital transformation without first embracing cloud technology. Developing cloud skills within the business is therefore a requirement.
CompTIA’s Cloud+ certification is a great way to develop the foundation skills and knowledge to move a business’s systems to the cloud. This includes understanding the different cloud deployment models, server infrastructure, virtualization, security, resource management and business continuity.
Once a business chooses a cloud platform, there are also platform-specific certifications to build relevant skills such as the Microsoft Azure and Amazon Web Services (AWS) certification courses.
Digital Marketing Institute: Professional Diploma in Digital Marketing
Nowhere else has digital transformation been experienced greater for businesses than in the field of marketing. Technology and the web have irrevocably changed the way consumers make purchasing decisions.
The modern marketer must navigate a complex network of new digital platforms and mediums - created by social media, hand held devices and search engines – in order to connect with and influence the consumer. To keep pace with digital transformation in the field of marketing, the Professional Diploma in Digital Marketing is an excellent choice. You’ll develop in-depth knowledge and skills across core digital marketing disciplines including:
- Search Engine Marketing
- Pay Per Click (PPC) – Google AdWords and Bing
- Display Marketing
- Email Marketing
- Social Media Marketing – Facebook, LinkedIn and Twitter
- Mobile Marketing
This course is also relevant for web and application developers as Search Engine Optimisation (SEO) can be greatly influenced by the technical structure of a website or application. Take Google's ‘mobile friendly’ algorithmic update, improving the visibility for business websites that are designed for mobile.
AXELOS – ITIL Foundation
ITIL (IT Infrastructure Library) is the only comprehensive and consistent documentation of best practice for IT service management. Applied correctly within business it can have significant benefits for digital transformation in terms of:
- Improved change management
- Reduced delivery times for release and deployment of software and IT systems
- Improved service availability and turnaround times
- Increased customer satisfaction
The ITIL foundation course teaches an IT manager the basic knowledge and skills required to apply the ITIL framework in an organisation.
The Open Group - TOGAF 9.1 certification
Enterprise architecture (EA) is a holistic practice within IT for the analysis, design, planning and implementation for the successful development and execution of strategy. It is used to help an organisation through business, information, process, and technology changes for successful execution of a set strategy.
Enterprise architecture can be used to facilitate digital transformation within an organisation by creating a framework through which businesses can design, implement and manage future proof IT systems with greater interoperability. This can be applied in many scenarios, such as migrating a business’s system to the cloud, or implementing a new Customer Relationship Management (CRM) and database system.
The Open Group Architecture Framework (TOGAF) is among the most popular for applying an enterprise architecture within business. Attaining TOGAF certification will put beyond doubt the holder’s ability to understand and implement an enterprise architecture within any business.
So there we have it; the five best digital transformation courses to support your business projects.