February 1st, 2016
For some years now, technological innovation and adoption have evolved the way people interact with - and understand - the world around them at no less than a breakneck pace. These technologies have also gone on to transform the way in which businesses must communicate and service their customer demands.
2016 promises to be no different, although that pace could accelerate even more.
For business transformation practitioners whose job it is to keep up with this rapidly changing environment, the need to develop one’s skills and knowledge is paramount, in order to understand, embrace and implement these new technologies.
Here, exclusively for Hydrogen, we’ve researched and compiled the top five courses that develop critical skills to support those responsible for digital transformation in 2016. So in no particular order, the top five courses this year are set to be:
APMG - Change Management
In order for digital transformation to occur, a business must be willing and able to embrace change. The practice of change management in the world of business often focuses on transitioning an employee by using methods to adopt a new behaviour, technology or process that’s capable of reshaping that organisation and its behaviour. Developing your change management skills is an excellent way to promote successful digital transformation.
Created in combination with the Change Management Institute (CMI) and APMG, there exists a professional ‘body of knowledge’ and certification aligned to change management. The Change Management certification demonstrates the holder’s ability to facilitate effective change by developing critical skills and knowledge which bring the following benefits:
- Improving the organisation’s capability and capacity to deal with change - making it more agile
- Better understanding the individual employee and using techniques to help these people deal with and commit to long-term change
- Minimising the risks of failed change – increased costs, delays, loss of employee engagement
CompTIA - Cloud+
The Cloud will undoubtedly be one of the most critical technologies driving digital transformation for the foreseeable future. The Cloud’s capabilities for cost saving, scalability and technological innovation are huge. It can be argued that a business cannot truly experience digital transformation without first embracing cloud technology. In order for this to happen, developing cloud skills within the business is a requirement.
CompTIA’s Cloud+ certification is a great way to develop the foundation skills and knowledge to move a business’s systems to the cloud. This includes understanding the different cloud deployment models, server infrastructure, virtualization, security, resource management and business continuity.
Once a business chooses a cloud platform, there are also platform-specific certifications to build relevant skills. These include Microsoft Azure and Amazon Web Services (AWS) certification courses.
Digital Marketing Institute - Professional Diploma in Digital Marketing
Nowhere else has digital transformation been experienced greater for businesses than in the field of marketing. Technology and the World Wide Web have irrevocably changed the way consumers make purchasing decisions.
The modern marketer must navigate a complex network of new digital platforms and mediums - created by social media, hand held devices and search engines – in order to connect with and influence the consumer. To keep pace with digital transformation in the field of marketing, the Professional Diploma in Digital Marketing is a strong choice. You’ll develop in-depth knowledge and skills across core digital marketing disciplines including:
- Search Engine Marketing
- Pay Per Click – Google AdWords and Bing
- Display Marketing
- Email Marketing
- Social Media Marketing – Facebook, LinkedIn and Twitter
- Mobile Marketing
It should be kept in mind that, in 2016, it’s not just marketers who need to be familiar with digital marketing. Web and Application Developers could also benefit from such a course. Modern-day Search Engine Optimisation can be greatly influenced by the technical structure of a website or application. Take Google's ‘mobile friendly’ algorithmic update, improving the visibility for business websites that are designed for mobile.
AXELOS – ITIL® Foundation
ITIL (IT Infrastructure Library®) is the only comprehensive and consistent documentation of best practice for IT Service Management. Applied correctly within business it can have significant benefits that can be applied to digital transformation:
- Improved change management
- Reduced delivery times for release and deployment of software and IT systems
- Improved service availability and turnaround times
- Increased customer satisfaction
The ITIL foundation course teaches an IT Manager the basic knowledge and skills required to apply the ITIL framework in an organisation.
The Open Group - TOGAF 9.1 certification
Enterprise architecture (EA) is a practice within IT for the analysis, design, planning and implementation – using a holistic approach – for the successful development and execution of strategy. It is used to help an organisation through business, information, process, and technology changes for successful execution of a set strategy. Enterprise architecture can be used to facilitate digital transformation within an organisation by creating a framework through which businesses can design, implement and manage future proof IT systems with greater interoperability. This can be applied in many scenarios, such as migrating a business’s system to the cloud, or implementing a new CRM and database system.
The Open Group Architecture Framework (TOGAF) is among the most popular frameworks for applying an enterprise architecture within business. Attaining the TOGAF certification will put beyond doubt the holder’s ability to understand and implement an enterprise architecture within any business (using the TOGAF framework).
So there we have it; the five best digital transformation courses to support your projects in 2016. Make the most of the aspirational ‘new year, new you’ mentality while it lasts, and consider broadening your skill-set with one of these certifications.
Plus remember; wherever you are in your business transformation career, getting certified is second to none when it comes to demonstrating skills and expertise to employers and organisations before they meet you. They also help you become more confident in your day-to- day work activities, while keeping your knowledge officially up-to-date for whichever contract or placement crops up. Oh, and the rates of pay that holders of these certifications go on to command aren't bad either!