The Product Manager, HCP Marketing will support the development and execution of healthcare professional marketing tactics. This role partners cross-functionally with Commercial, Medical, and Regulatory teams and collaborates closely with external agencies to o implement approved marketing strategies and materials.
The position is ideal for a hands-on marketer who can independently drive projects forward, navigate promotional review processes, and manage multiple stakeholders in a fast-paced pharmaceutical environment.
Key Responsibilities
Marketing Tactics Execution
· Lead development of HCP marketing materials, including print, digital, and sales-facing resources
· Translate brand strategy into actionable tactics and deliverables
· Support execution of HCP marketing strategy across promotional and digital channels
Agency & Project Management
· Manage external agency partners to develop high-quality marketing materials
· Coordinate timelines, feedback cycles, and deliverables across multiple projects
· Ensure projects are delivered on time and within budget
Cross-Functional Collaboration & Compliance
· Partner with Medical, Legal, and Regulatory (MLR) reviewers to navigate promotional review process
· Prepare materials for review and incorporate feedback to secure approval
· Ensure materials align with approved promotional standards
Operational Excellence
· Prioritize and manage multiple workstreams simultaneously
· Proactively identify risks, anticipate challenges, and propose solutions
· Maintain clear communication across internal and external stakeholders
Qualifications
Education & Experience
· Bachelor’s degree in business, life sciences, or related field
· 5+ years of industry experience
· Prior pharmaceutical marketing experience
· Oncology experience preferred
Skills & Competencies
· Strong understanding of MLR promotional review processes
· Demonstrated ability to collaborate with Medical, Legal, and Regulatory partners
· Experience managing agencies and external vendors
· Highly organized with strong planning, prioritization, and follow-through skills
· Ability to work independently in a part-time, contractor capacity
· Proactive problem solver with strong attention to detail
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