Salesforce Developer / Application Engineer
I am looking for a Salesforce Developer / Application Engineer to support the design, build and ongoing enhancement of Salesforce solutions across Financial Services Cloud, Marketing Cloud Engagement and Salesforce Data Cloud / Data 360.
This is a hands-on Salesforce engineering role suited to someone who can work across core Salesforce development, integrations, client data, marketing enablement and compliant customer engagement. The role will support the continued evolution of a Salesforce platform that underpins the full client lifecycle, including onboarding, service communications, retention journeys, event communications and data-led activation.
You will work closely with product, business analysis, UX, marketing and development teams to translate business and regulatory needs into scalable Salesforce solutions. The position will involve both declarative configuration and programmatic development, with a strong emphasis on maintainability, data quality, consent, security and release discipline.
Key Responsibilities
I am looking for someone who can:
- Build and enhance Salesforce functionality using declarative tools and custom development
- Develop and maintain Lightning Web Components, Flows and Salesforce integrations
- Support Financial Services Cloud data models, automation and client lifecycle functionality
- Work with marketing teams to enable campaign setup, audience targeting and lifecycle journeys
- Help ensure marketing activity is driven by accurate CRM data, client preferences and compliant suppression logic
- Support segmentation and activation use cases through Salesforce Data Cloud / Data 360
- Assist with data ingestion, harmonisation, identity resolution and unified client profile concepts
- Build and support integrations using REST/SOAP APIs and agreed integration patterns
- Participate in testing, deployment and release activity using Copado
- Troubleshoot issues across Salesforce, Financial Services Cloud and marketing-related functionality
- Produce documentation and share knowledge to support long-term ownership of the platform
Essential Experience
The right person will bring:
- Strong hands-on Salesforce development experience in complex environments
- Experience with Lightning Web Components, Flows, SOQL/SOSL and Salesforce platform development
- Knowledge of Salesforce Financial Services Cloud or similarly complex Salesforce data models
- Practical experience with Salesforce Marketing Cloud Engagement from a technical, data or integration perspective
- Experience enabling campaigns, journeys, personalisation, audience management or content delivery through Salesforce data
- Working knowledge of Salesforce Data Cloud / Data 360 concepts, including ingestion, harmonisation, identity resolution, segmentation and activation
- Understanding of consent, preferences and compliant customer communications in a regulated environment
- Experience designing or supporting Salesforce integrations using REST/SOAP APIs
- Familiarity with Agile delivery and product-led teams
- Experience with CI/CD and deployment tooling, ideally Copado
- Salesforce Platform Developer I certification, or progress towards it
Desirable Experience
It would be useful to have:
- Salesforce experience within financial services, wealth management or another regulated sector
- Exposure to Marketing Cloud Next / Advanced
- Hands-on Data Cloud configuration experience
- Salesforce Financial Services Cloud Accredited Professional, Data Cloud or Marketing Cloud certifications
What Success Looks Like
Success in this role will involve delivering high-quality Salesforce features across core Salesforce, Financial Services Cloud, Marketing Cloud and Data Cloud. You will help create reliable client journeys, improve segmentation and activation capabilities, contribute to low-defect releases, and support a scalable Salesforce platform that can be owned and enhanced in-house over the long term.
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