Inspiring Business Women: Prita Choksy Shah

​Prita Choksy Shah is the SEA Head of Digital Banking & Core Transformation at Finastra, a global financial services technology company. She holds a Bachelor of Engineering, Computers from the University of Mumbai and a Management degree from the prestigious Jamnalal Bajaj Institute of Management Studies.


​What made you decide to study computer engineering and how was your experience being a woman in what has been a male-orientated degree?

I had quite a methodical approach when it comes to picking study paths and I remember being the only one among my friends to enrol in career profiling assessment. After assessing my skills, one route that was a match was engineering. It never occurred to me that it might be an unusual choice for a woman, it was just what I saw as a good fit. My parents were very supportive in giving me a lot of directions as well.


It did however hit me on my first day of school that I was in the minority, as only 20% of the students were women and the professors were all male. Despite that, the experience was actually quite pleasant in a way that some professors would even go out of their way to offer extra help and support to the female students. Later in my career, when I completed my MBA, I was surprised once again by the even larger gender gap with only 10% of students being women.



Seeing that, I realised I’d have to work harder and go further to get noticed in the corporate world. I used it as a driving factor to increase my performance and have found it very motivating.


Could you share with me the things you are most proud of about your career and why they are important to you?

Early in my career, I joined Tech Mahindra, a leading global technology company, which had a strong focus on programs for professional growth and career development. Women were a minority, a consequence of the gender representation pursuing engineering, but they believed in equal opportunity and gave me the opportunity to take a two-year sabbatical to pursue my management degree.


When I joined ITC, a large India headquartered conglomerate renowned for focusing on building strong leaders, I was five years out of college and was being recommended for their future of leadership programme. I found it incredibly motivating that my managers had trusted me, believed in me and allowed me to show that I could perform.



I hit a roadblock after two years at HDFC Bank. I had always wanted to work for a bank but it was a high-pressure environment and very cut-throat, so I took a month’s break for some personal downtime and reflection. It was then that I met the CEO of Polaris who invited me to join to set up a new venture from scratch – hiring, building solutions, identifying the story and the go-to-market strategy for building their Cloud business, which gave me a much more well-rounded experience.


What does the Professional Services or Sales industry offer as a career and what are some of the things someone should look out for?

The industry can be very rewarding and there is a significant amount of human interaction. I started my career coding as a Software Engineer but quickly realised I was more people-orientated, which aided my career progression to a Sales role.


There is also the opportunity to create new businesses and markets and drive change. For example, at Finastra, in addition to the more saturated markets, we saw a significant opportunity in Myanmar where we secured three of the top four banks as customers. The Myanmar market is actually very progressive and there was even an occasion where all fifteen people in a meeting between us and the client were women!


I have seen some resistance from customers when buying from a female salesperson; the industry is still very male-dominated at the leadership level so it is very much like being back at school where you need to work harder just to prove yourself – internally or to the customer.


I have always enjoyed creating new niches. Furthermore, there are ups and downs in Sales so it is important to seek a strong leader to work for and a mentor who will believe in you.



Success in Sales comes from building long term relationships, not just closing deals. Most importantly, you have to be yourself, open yourself up to feedback and engage collaboratively to be a successful leader.

26 Feb, 2024
​Our webinar 2025 and Beyond: Why Your Hiring, Learning, and Culture Need to Evolve brought together thought leaders Enrique Rubio (Hacking HR), Lisa Skinner Källström (Teamtailor), and Hydrogen Group’s Dean Jennings and Michelle Miller. The conversation explored strategies used to tackle the challenges of the future workforce, shift organisational cultures towards lasting partnerships, and ensure teams are equipped for the age of artificial intelligence. _ The Q&A box was brimming! Our webinar offered participants the chance to consult our HR experts on addressing shifts in the people and culture realm as we approach 2024 and beyond. Interesting questions were raised, and we compiled them all to seek and reached out to our experts to get some definitive answers. For a recap on the webinar, check out our blog Navigating the Future: Insights from our Webinar "2025 and Beyond"  So, here we are. Your questions - answered! - ​How can companies make people feel more secure in their jobs? Is it just a matter of increasing communication? Lisa suggested a shift towards a more sustainable approach. 'In recent years, we have seen many companies experience massive growth, and the need to get great talent onboard - hence offering extremely generous compensation packages. Unfortunately, many have now faced layoffs, and while the compensation and benefit strategies are not the sole reasons, I would like to propose a more sustainable approach for the future. [Increase benefits as the company grows, and as business results allow, we can increase pension levels or similar benefits – and discuss it internally! Open dialogue about results, investment choices, and their rationale fosters a sense of involvement among team members and signals the company's commitment to a sustainable direction.]' Dean echoed concerns about job security in today's volatile economy and advises, 'In today's uncertain economic climate, job security is a concern. However, by becoming indispensable and embracing tools like AI, individuals can enhance their value to employers, securing their positions for the future. Apart from using Chat GPT, what other tasks can be automated with AI? Lisa commented, ‘We’ve mentioned a few examples already, but I would look at all the systems your company allows you to use and question your suppliers on what features are or will be based on AI. For example, many applicant tracking systems allow the opportunity for AI to summarise CVs for an easy overview, generate interview questions and suggest more personalised replies to rejected candidates based on their CVs. Also, the opportunity for AI to transcribe an interview is an amazing tool which allows the interviewer to solely focus on listening and talking to a candidate as opposed to taking notes. As always, AI in these types of systems is not designed to make the decisions for a recruiter or business - but serve as an assistant to save time and work more efficiently.’ Dean added, ‘There are far too many to list. The AI directory https://aitoolsdirectory.com/ does a really good job of showcasing what does what and where you can find it.’ What is the impact of AI on employee engagement and how can HR teams use AI to promote engagement? Also, what precautions should professionals take when using AI? ​Dean offered his perspective by stating that ‘engagement and AI may seem contradictory, but there's a clear benefit when HR uses AI to streamline admin tasks, freeing up time for vital human interaction. Tools like Koios, for instance, offer Acoustic AI, helping HR understand team and individual personalities better, for more tailored approaches. Professionals must approach AI implementation carefully, ensuring ethical use to maintain trust and transparency in the workplace.’ How can we make sure our services stay personalised while using AI? Dean responded, ‘By leveraging AI to handle time-consuming tasks. The best thing about AI is that you get to choose what it does and what it doesn’t. If you feel strongly about human interaction to enable personalisation, you don’t have to let go of that – just embrace AI to make those interactions better. Get it to strip data in the background for you, or to type up your notes and actions as you have the conversations. The possibilities are endless, and they can be tailored to your needs.’ Within your businesses, have you experienced any resistance to the adoption of AI? How have you handled these objections? Dean responded, ‘A lot of the resistance I have seen has either been a fear of trying or a fear of being caught. There seems to be a negative connotation with AI, that if you get it to do something for you, are you cheating? The answer is a resounding no, you are working with the tools available to make yourself more productive for your organisation. Robot proof recruiter, if you haven’t read it, you should. Especially if you are a recruiter or if recruitment is part of your job role. I’ll spare you the details, but it is an amazing read that showcases the fact you can never take the people part out of recruitment - you’ll always be able to provide a better level of service than a robot (at least for now) and you need to focus on the parts of the process where human interaction is at its most vital and automate/utilise AI to get back time in your day to improve that social element of the process.’ Do you feel Employee Resource Groups will be on the rise with the future generation of workers? ​Dean replied, ‘A truly hybrid workplace cannot function effectively without the right technology in place. That doesn’t even need to be AI. For employees to feel a sense of belonging in a workplace, there should be a seamless experience that goes beyond just having teams up on 1 laptop in a room full of 30 people. Again, this will only advance with time ... my eutopia is to have my whole team (who are based in the UK + Thailand) sat around a virtual desk, on a beach with an interactive whiteboard we can utilise in real time via virtual and augmented reality. You may laugh now, but in the next couple of years, VR and AR tech will be the staple of hybrid working and teams coming together around the globe. This doesn’t take away from the in-person experience and nor do I think it should. It should be a tool that compliments real-time working solutions.’ How can we support older generation employees in the changing landscape? ​Dean offered his perspective, ‘AI is truly remarkable. It embodies the futuristic vision many of us had as children—computers and programs taking on tasks for us. For those uneasy about it, I believe it's a matter of not fully comprehending it or lacking the skills to use it effectively. AI has quietly become a part of the workplace, and many are still navigating its intricacies. The focus should be on empowering employees to leverage AI to enhance productivity and value to the organisation. Those who resist or fail to adapt won't be replaced by AI but by individuals who embrace change and view AI as a tool for greater contribution.’ How can we safeguard against the risk of AI stifling creativity in the workplace? ​Lisa said, ‘I would say the opposite, if we use AI for the more regular and routine tasks then we will have more time to use to be creative! For example, instead of spending hours on creating a presentation for an important project - let AI do this creating for you and spend the time on how you want to engage with your audience instead. Using ChatGPT to find easy tasks that I would previously have spent a lot of time on has been a big change in how I work and allows me find space in the day.’ Is there a regional divide across different parts of the world? Are Europeans more prone to appreciate safety/job security than Americans? Lisa commented, ‘My thoughts are that globally we have been through a lot in recent years, covid affected everyone regardless of location. After that, we had war in Europe for the first time in many years which had major effects on the economy, which I believe has made people appreciate job safety even more and value this in choosing their next employer. However, in some parts of Europe employees are still very protected by labour laws etc so I believe it is different from America where it is more common to have short notice period and less resistance from employers to terminate an employment.’ Expanding on the key themes discussed in our webinar, we're thrilled to introduce our Thrive Guide – a practical roadmap for building a thriving workplace. ​Within the Thrive Guide, discover actionable strategies to enhance employee engagement, foster diversity and inclusion, and implement flexible working models. Discover practical solutions to enhance workplace productivity and satisfaction. ​As our expert Dean Jennings emphasises, 'adapting to evolving workplace dynamics requires strategic initiatives.' This sentiment is echoed by other industry leaders in our webinar. In the Thrive Guide, these insights converge to offer practical solutions, providing a roadmap for organisations navigating change. ​Revolutionise your workplace. Download the Thrive Guide now!
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