Inspiring Business Women: Maha El Dimachki

Maha is Head of Department in the Innovation Division leading the Financial Conduct Authority’s (FCA) response to the Kalifa review of Fintech and setting up the new FCA Regulatory Nursery. She is an experienced international business leader with a strategic focus and a long term vision. Maha has extensive payments knowledge across the payments chain from systems to end user.

Could we start with an overview of your career and what your current role at Pay.UK involves?


I’ve worked in financial services for a long time now and interestingly that has taken me around the world which is something I always wanted to do but never anticipated I can working in this industry. I started in Sydney, Australia where I covered roles in retail banking and payments locally. Then started to expand into global payments, global cash management, liquidity management and performed many roles across various disciplines from sales to strategy, product and risk and control. These varied roles brought me to the UK and in the last few years I joined the Financial Conduct Authority to set up their Payments Department which meant designing and delivering the Payments supervision strategy as well as delivering the second Payments Services Directive (PSD2) and open banking in the UK. In the last 9 months I have been running the interbank payments operations at Pay.UK the Payment System Operator of the retail Payments rails in the UK. This includes faster payments and bulk payments (Bacs) as well as some 9 managed services including Paym or mobile payments and Current Account Switching Service (CASS). I have now moved back to the FCA to lead on its response to the ‘Kalifa Review of UK Fintech’ and design their ‘Regulatory Nursery’ which is hugely exciting. As I reflect on all this, I must say it’s been a fun journey with more to come. ​

When was there a period in your career that was challenging and how did you overcome it?


We’ve all faced tough times during our work life and I’m no different. I’ve not always responded in the right way but I’ve always looked back and taken the learnings. Always consider your own response and behaviour and take advantage of mentors or sounding boards to help you navigate difficult situations. A great example is feeling like you’re getting unfair negative feedback or perhaps your project hasn’t landed the way you or those around you were hoping. Perhaps you or your team may have made an error. I’ve had experience with all of the above, and I have learned to do the following: a) don’t consider feedback to be a personal attack. Take time to ask questions about what you could’ve done differently and how can the person help you to develop in that area; b) take ownership and be solution oriented. If you made a mistake, or someone in your team makes a mistake, calm those around you by accepting responsibility and coming up with a solution (or a list of solutions). Fixing the problem quickly usually diffuses it quickly; c) look back and make changes. Whether it’s about the project that didn’t land or the error you had to fix, always take the learnings and demonstrate that you have applied them. You’ve noticed common point across all this is learning. It’s all about a growth mindset and you will find you gain a lot of supporters if you demonstrate a calm, curious and hungry for learning attitude.

Having lived and worked in Europe and Australia, what differences have you seen in the role of diversity in the work place?


Each location is on a different journey and are facing unique challenges when it comes to diversity, but the case for diversity and the benefit of diverse teams and inclusive cultures is the same in the UK, Australia and other countries. My own experience in both continents has shown that being the only ‘different’ voice in the room is daunting in some cases and admittedly there are times in my career where I did not speak up for fear of being labelled different. But it is a source of strength if you want it to be and now I ensure that the voices of those who have had life experiences like me are heard, that decisions need to take into account diverse groups of society and we need to make a change. I have grown into a more confident advocate for diversity and inclusion the more I experience how much we miss out by not speaking up, how much has changed but still needs to change and it is up to each and every one of us to take a stand.

What personal experiences have you had that have driven your passion for diversity & inclusion?


Financial services has typically been a male dominant industry. I often reflect on the times I sat in rooms being the only female. I still sit in meetings being the only person of ethnic background. I see it, I feel it and I know this needs to change if we are to make better decisions and represent society. You can still see this from the stats and the gender pay gap reports. Each person has an opportunity to make a difference; to be inclusive; to challenge their thinking. That is how we grow as a society. I want to do my part in moving society forward no matter how small that role is. It is the sum of all the small parts that is going to move the dial and the more people do their part, the more the dial will move.

What could the UK financial services industry being doing better to encourage diversity & inclusion and what could we learn from other sources?


There is a live debate going on about diversity and inclusion in the UK and I’m pleased to say that it is entering mainstream discourse more and more. Whilst we’ve come a long way, there is still a long way to go. For example, there are still gaps at senior levels in terms of fair representation and I think more needs to be done there. Nikhil Rathi, CEO of the FCA in a recent speech indicated that the FCA will explore whether to make diversity requirement part of its premium listing rules. These are the type of bold statements and decisions that will shift the dialogue further. I personally believe that targets are effective at least in the beginning. Where targets are implemented, results are achieved, like any good business plan!

What would your advice be to females starting their career in financial services who aspire to be a leader?

Ah. So much to say. Dream big and know that you are capable. In many cases you have to work harder which means that you are absolutely qualified so never doubt your abilities. When things get tough, always be part of the solution and know that this adds to your experience and resilience. Finally, engage in the D&I dialogue and find your way of contributing to it. Every bit counts.

26 Feb, 2024
​Our webinar 2025 and Beyond: Why Your Hiring, Learning, and Culture Need to Evolve brought together thought leaders Enrique Rubio (Hacking HR), Lisa Skinner Källström (Teamtailor), and Hydrogen Group’s Dean Jennings and Michelle Miller. The conversation explored strategies used to tackle the challenges of the future workforce, shift organisational cultures towards lasting partnerships, and ensure teams are equipped for the age of artificial intelligence. _ The Q&A box was brimming! Our webinar offered participants the chance to consult our HR experts on addressing shifts in the people and culture realm as we approach 2024 and beyond. Interesting questions were raised, and we compiled them all to seek and reached out to our experts to get some definitive answers. For a recap on the webinar, check out our blog Navigating the Future: Insights from our Webinar "2025 and Beyond"  So, here we are. Your questions - answered! - ​How can companies make people feel more secure in their jobs? Is it just a matter of increasing communication? Lisa suggested a shift towards a more sustainable approach. 'In recent years, we have seen many companies experience massive growth, and the need to get great talent onboard - hence offering extremely generous compensation packages. Unfortunately, many have now faced layoffs, and while the compensation and benefit strategies are not the sole reasons, I would like to propose a more sustainable approach for the future. [Increase benefits as the company grows, and as business results allow, we can increase pension levels or similar benefits – and discuss it internally! Open dialogue about results, investment choices, and their rationale fosters a sense of involvement among team members and signals the company's commitment to a sustainable direction.]' Dean echoed concerns about job security in today's volatile economy and advises, 'In today's uncertain economic climate, job security is a concern. However, by becoming indispensable and embracing tools like AI, individuals can enhance their value to employers, securing their positions for the future. Apart from using Chat GPT, what other tasks can be automated with AI? Lisa commented, ‘We’ve mentioned a few examples already, but I would look at all the systems your company allows you to use and question your suppliers on what features are or will be based on AI. For example, many applicant tracking systems allow the opportunity for AI to summarise CVs for an easy overview, generate interview questions and suggest more personalised replies to rejected candidates based on their CVs. Also, the opportunity for AI to transcribe an interview is an amazing tool which allows the interviewer to solely focus on listening and talking to a candidate as opposed to taking notes. As always, AI in these types of systems is not designed to make the decisions for a recruiter or business - but serve as an assistant to save time and work more efficiently.’ Dean added, ‘There are far too many to list. The AI directory https://aitoolsdirectory.com/ does a really good job of showcasing what does what and where you can find it.’ What is the impact of AI on employee engagement and how can HR teams use AI to promote engagement? Also, what precautions should professionals take when using AI? ​Dean offered his perspective by stating that ‘engagement and AI may seem contradictory, but there's a clear benefit when HR uses AI to streamline admin tasks, freeing up time for vital human interaction. Tools like Koios, for instance, offer Acoustic AI, helping HR understand team and individual personalities better, for more tailored approaches. Professionals must approach AI implementation carefully, ensuring ethical use to maintain trust and transparency in the workplace.’ How can we make sure our services stay personalised while using AI? Dean responded, ‘By leveraging AI to handle time-consuming tasks. The best thing about AI is that you get to choose what it does and what it doesn’t. If you feel strongly about human interaction to enable personalisation, you don’t have to let go of that – just embrace AI to make those interactions better. Get it to strip data in the background for you, or to type up your notes and actions as you have the conversations. The possibilities are endless, and they can be tailored to your needs.’ Within your businesses, have you experienced any resistance to the adoption of AI? How have you handled these objections? Dean responded, ‘A lot of the resistance I have seen has either been a fear of trying or a fear of being caught. There seems to be a negative connotation with AI, that if you get it to do something for you, are you cheating? The answer is a resounding no, you are working with the tools available to make yourself more productive for your organisation. Robot proof recruiter, if you haven’t read it, you should. Especially if you are a recruiter or if recruitment is part of your job role. I’ll spare you the details, but it is an amazing read that showcases the fact you can never take the people part out of recruitment - you’ll always be able to provide a better level of service than a robot (at least for now) and you need to focus on the parts of the process where human interaction is at its most vital and automate/utilise AI to get back time in your day to improve that social element of the process.’ Do you feel Employee Resource Groups will be on the rise with the future generation of workers? ​Dean replied, ‘A truly hybrid workplace cannot function effectively without the right technology in place. That doesn’t even need to be AI. For employees to feel a sense of belonging in a workplace, there should be a seamless experience that goes beyond just having teams up on 1 laptop in a room full of 30 people. Again, this will only advance with time ... my eutopia is to have my whole team (who are based in the UK + Thailand) sat around a virtual desk, on a beach with an interactive whiteboard we can utilise in real time via virtual and augmented reality. You may laugh now, but in the next couple of years, VR and AR tech will be the staple of hybrid working and teams coming together around the globe. This doesn’t take away from the in-person experience and nor do I think it should. It should be a tool that compliments real-time working solutions.’ How can we support older generation employees in the changing landscape? ​Dean offered his perspective, ‘AI is truly remarkable. It embodies the futuristic vision many of us had as children—computers and programs taking on tasks for us. For those uneasy about it, I believe it's a matter of not fully comprehending it or lacking the skills to use it effectively. AI has quietly become a part of the workplace, and many are still navigating its intricacies. The focus should be on empowering employees to leverage AI to enhance productivity and value to the organisation. Those who resist or fail to adapt won't be replaced by AI but by individuals who embrace change and view AI as a tool for greater contribution.’ How can we safeguard against the risk of AI stifling creativity in the workplace? ​Lisa said, ‘I would say the opposite, if we use AI for the more regular and routine tasks then we will have more time to use to be creative! For example, instead of spending hours on creating a presentation for an important project - let AI do this creating for you and spend the time on how you want to engage with your audience instead. Using ChatGPT to find easy tasks that I would previously have spent a lot of time on has been a big change in how I work and allows me find space in the day.’ Is there a regional divide across different parts of the world? Are Europeans more prone to appreciate safety/job security than Americans? Lisa commented, ‘My thoughts are that globally we have been through a lot in recent years, covid affected everyone regardless of location. After that, we had war in Europe for the first time in many years which had major effects on the economy, which I believe has made people appreciate job safety even more and value this in choosing their next employer. However, in some parts of Europe employees are still very protected by labour laws etc so I believe it is different from America where it is more common to have short notice period and less resistance from employers to terminate an employment.’ Expanding on the key themes discussed in our webinar, we're thrilled to introduce our Thrive Guide – a practical roadmap for building a thriving workplace. ​Within the Thrive Guide, discover actionable strategies to enhance employee engagement, foster diversity and inclusion, and implement flexible working models. Discover practical solutions to enhance workplace productivity and satisfaction. ​As our expert Dean Jennings emphasises, 'adapting to evolving workplace dynamics requires strategic initiatives.' This sentiment is echoed by other industry leaders in our webinar. In the Thrive Guide, these insights converge to offer practical solutions, providing a roadmap for organisations navigating change. ​Revolutionise your workplace. Download the Thrive Guide now!
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