The modern marketer

24 November 2017

​Earlier this week, we hosted an event in association with cancer research uk, about the changing role of the modern marketer.

We invited Charles Davies, CMO and digital media expert who’s worked at brands including StubHub and Yahoo, to present on how marketers can make sure they stay relevant in today’s rapidly changing industry.


Starting from where it all began, we looked at the incredible journey the marketing industry has been on, particularly the effects of technology, and what this means for both marketers and organisations now and in the future.



Here are Charles' slides from the event:

Connect with Charles on LinkedIn >>
Follow Charles on Twitter >>



A huge thank you to everyone who came. The feedback we’ve received has been amazing!


“A really insightful event – the best I’ve been to in a long time!”


"Thank you so much for inviting me. It was a great pleasure to be involved in this event."

Our latest insights

Who Manages the AI Agent?

by Mani Rakhra • 5 October 2026
We hosted a roundtable in Bangkok recently. A couple of hours in, the debate was flowing and so was the wine, which in hindsight deserved more of the budget than we gave it. Then someone asked a very simple question: If an AI agent is doing a job in your organisation, who actually manages it? And who is accountable when it gets something wrong? It was probably the question from the evening that has stayed with me the most.

Women in Law: Laya Aoun-Hani

by Millie MacEacharn • 28 September 2026
Laya Aoun-Hani is a partner in Baker McKenzie's EMEA International Commercial & Trade Practice Group.

Changing World Conversations: Tom Cochrane

by Millie MacEacharn • 12 August 2026
Tom helps clients with Cayman Islands and British Virgin Islands law, focusing on investment funds (including hedge funds, venture capital funds and private equity funds).

Women in Law: Raya Alkhatib

by Millie MacEacharn • 28 July 2026
Raya Alkhatib is a highly accomplished Corporate Partner and the Head of the Corporate and M&A Practice at Bird & Bird’s Riyadh office. She offers sophisticated, market-leading counsel on a comprehensive range of corporate matters for both international and local clients.
Show More