Inspiring Business Women: Muloongo Muchelemba


Tell us about yourself and what you do

I was born in Zambia and had a Third Culture Kid upbringing as a diplomat’s child. I lived in Belgium, Italy, Japan, Mozambique, and the UK before the age of 18. I was sent back home to Zambia to do my first degree in Economics and reconnect with my roots. After graduating at the top of my class from the University of Zambia, I won a Rhodes Scholarship to Oxford where I read Philosophy, Politics, and Economics (PPE). After university, I embarked on a 17-year long corporate career in London, Zambia, South Africa, United Arab Emirates, and Singapore. I returned to London in July 2021 to take up a new role in philanthropy.



Outside of work, I am the Founder and content creator of ONGOLO, a Pan-African blog launched in April 2020 with a mission to change the narrative about Africa. I post at least one article every day on consumer, business, economy, life, people, politics, sports, and travel news. My ambition is to grow ONGOLO, which is a registered business in the UK, into a fully-fledged business advisory, media, marketing, and PR company promoting Africa, its people, products, and services. I want to get people excited about Africa because there is a huge knowledge gap about the continent I am proud to call home. Hence my tagline #ProudlyAfrican


Can you tell us about your career progression into your current role?

I joined Shell International Limited as a finance graduate after Oxford and was based in London. My first role was in the Financial Management Consulting team where I worked on projects such as the divestment of the Liquefied Petroleum Gas (LPG) business in Belgium and the US. I also built large financial models for our manufacturing (covering all refineries) and lubricants businesses globally. I then joined the Supply business to work on the first-ever business interruption loss for Shell when the Buncefield depot blew up in December 2015. It was great to build a framework that was used again long after I had left the firm. I also worked as an analyst covering France and the UK and my financial modelling skills came in handy when we sold the three refineries in France. I won a CFO award for building a biofuels reporting tool with other finance grads - this award still hangs on my wall. My last role was in Retail Marketing providing Commercial Finance advice to the loyalty programme, payments, and global brands team.



I regrettably left Shell to diversify my work experience and joined KPMG’s Financial Management team in London. I worked on projects in London, South Africa, and Malaysia for FTSE100 clients. I enjoy consulting because it teaches you how to identify and solve problems and how to synthesise information. I was desperate to return to Zambia after a decade away and found a role with Standard Chartered in Zambia. I started as a Relationship Manager managing global corporate clients and switched to a Business Planning Manager (BPM) role which is similar to a Chief of Staff. I covered Zambia, Zimbabwe, and Botswana and then was transferred to South Africa to do a BPM role for Financial Institutions (FI) Africa. FI covers banks, insurance, investors, broker dealers, multilateral agencies, development finance institutions, and the public sector. It was very interesting as we had 15 presence markets and I had to develop a strategy for 22 non-presence countries in Africa. Less than a year later, our new Group CEO merged Africa and the Middle East (AME) and I was promoted to the BPM for Corporate Banking, AME. I relocated to Dubai and had an amazing two years combining two distinct regions and ensuring that we delivered on key projects such as cleaning up our correspondent banking portfolio and tightening controls around KYC, especially sanctions. I then moved to the global business head office in Singapore and spent nearly four years working in Group Strategy, Group Operations and Group Operational Risk, where I covered the Financial Crime Surveillance Unit which ensures that all clients and transactions are properly screened and monitored.


And what drove you to leave Banking and join philanthropy?

Push and pull factors. I had tried to take a sabbatical in 2020 to recharge and take a much-needed break from the corporate grind. The pull factor was that I had the opportunity to work on something different that needed my skills and experience more and was close to my heart.


To give you some context, I spent my free time volunteering throughout my corporate career. I was the Mentoring Lead for the Shell African Network and also participated in a Shell-sponsored undergraduate mentoring scheme for minorities at South Bank University. Standard Chartered Singapore also supported me when was I appointed National Secretary for the Zambia Rhodes Scholarships by allowing me to work from Zambia during the selection period. It was through the Rhodes Trust that I was introduced to Schmidt Futures, the New York-based philanthropy founded by Wendy and Eric Schmidt, the former Chairman and CEO of Google and Alphabet.



Schmidt Futures and Rhodes Trust have partnered on an exciting new initiative called Rise to find the most talented 15-17 year-olds around the world who have the capacity to lead and solve world problems. Each winner will receive a lifetime of educational and/or entrepreneurial support of up to $500k, depending on need. As the first Director of Selection for Rise, my mandate is to promote the programme to various stakeholders (students, parents, teachers, selectors) and to find those brilliant teens. Please look out for the announcement on our first cohort of winners in October 2021 and the opening of applications for year two. We also rely on volunteers to help us with the selection, so please sign up if you are passionate about finding talent!


As someone who has worked in many different roles, have you noticed any differences around diversity & inclusion initiatives or progressive workplace attitudes between these roles, industries, or locations?

D&I definitely plays out differently by location. When I worked in London, the challenge was how to give minorities a seat at the table through active promotion and mentoring. Many British firms are good at setting minority targets though there is no real consequence if they fail to meet them as is often the case. In South Africa, UAE, and Singapore, the governments have firm targets in place to ensure that black South Africans, Emiratis, and Singaporeans have jobs in the financial services and other sectors where they are underrepresented. Hiring a foreigner in these three markets is not easy as companies have to justify why there was no local qualified to do the job. The targets used to be set as a percentage of the total workforce but increasingly, governments are ensuring that locals are being promoted to senior roles, which I believe is fair.



The lack of diversity is more noticeable at the management and board level. I have been researching D&I at Fortune and FTSE 500 companies and found that while some progress has been made at the board level to have more women and some minorities represented, the gap is wide at the management level. Amazon publishes an annual D&I report which shows that over 70% of senior people in the US are white compared to 4% black and 20% Asian while the overall US workforce is 32% white, 26.5% black, and 13.6% Asian. That’s not a good picture!


Can you tell us about some of the best initiatives or programmes you’ve seen that have helped to improve D&I in the workplace? What is it that made these so successful?

The Shell African Network helped Shell incorporate culture into employee performance assessments. This was done by flagging to the senior leaders who supported our network, how the company’s internal practices were inadvertently hurting minorities. In Africa and some cultures in Asia and the Middle East, making eye contact with your superiors is considered rude as is jumping into a conversation during a meeting - you’re supposed to wait to be invited. Employees thought their mark of respect was understood and appreciated but instead that behaviour was being interpreted as lacking confidence and leadership qualities. In order for companies to truly become diverse and inclusive, they need to identify these barbed wires that are keeping people from progressing. What made this intervention successful was a willingness by management to acknowledge that there was a problem and a commitment to try to fix it.


What are the biggest challenges that we face in the Financial Services industry today when it comes to diversity & inclusion?

Financial Services remains an old, white, boys club so it is not convincing to say the sector is doing well on D&I when companies cannot walk the talk. Women around the world rejoiced when Jane Fraser was appointed CEO of Citi in March 2021 - she is such a breath of fresh air. And black people were fiercely proud of Tidjane Thiam when he was appointed CEO of Prudential and Credit Suisse and have been fiercely protective of his legacy after his unfortunate departure from CS. I wrote a feature about him on ONGOLO. Thiam and Jane cannot be the exceptions. The Financial Services sector needs to step up to drive some meaningful changes at the top otherwise future talent will shift to industries such as tech where Asians such as Satya Nadella and Sundar Pichai are getting top billing.


What are the most common mistakes in our thinking about diversity & inclusion?

There is a natural conflict between what D&I seeks to achieve and how human beings behave in practice. D&I is about increasing the representation of different groups within an organisation and inclusion is about how well the contributions and perspectives of those different groups of people are valued and integrated. So first of all the intent of D&I is a utopia because companies have a culture that employees are expected to adhere to and there is a limit to how many different perspectives can be integrated. Secondly, human beings by nature gravitate towards people who are like them and that’s how they build trust. Information and job opportunities are shared within those micro-groups. Many companies tick the quantitative aspect of having diverse staff but don’t measure the qualitative aspect about inclusion and how these groups work together because it is not immediately obvious that groups are divergent by nature.


Any advice to young people joining the Financial Services sector?

I love mentoring young people and wrote my first book, The Millennials Gaido to Work, as a guide to help young professionals navigate the workplace. The first piece of advice I would give to a young professional is not to worry if you don’t immediately know what you want to do with your career. Instead, focus on acquiring tangible skills and core competencies that you can build on. If you’re in banking, doing a regulatory role may sound boring but you will understand the forces that shape the financial services industry. Don’t dismiss that teller or operations role - my first boss could still recite UCP600 (the trade bible) three decades after he joined banking. Solid corporate bankers earned their stripes by getting their hands dirty early on in their careers.



The second thing I would advise is to spend time studying people’s LinkedIn profiles to understand the paths they took. It will give you some ideas and also help to answer that tricky (and increasingly redundant) interview question: where do you see yourself in five years? The third piece of advice is a cliche with a twist: network. Most people think of networking as interacting with people with ‘big titles’ in the hopes of getting a job. The truth is most of the ‘big titles’ will forget your name the second you say it so you are better off finding the people who actually do the work and have the ‘big titles’ ear. As BPM, I was far more influential than people realised and my own network included personal assistants, junior analysts, and different teams at our hubs in Chennai, whom I knew by name. These are the people who helped me get my job done and were my most important stakeholders. The fourth and last piece of advice is to understand office politics and know how to play the game. As one of my favourite books, Workplace Poker by Dan Rust, asks: are you playing the game or just getting played? Read this book!

​For more Inspiring Business Women interviews, please click here.

26 Feb, 2024
​Our webinar 2025 and Beyond: Why Your Hiring, Learning, and Culture Need to Evolve brought together thought leaders Enrique Rubio (Hacking HR), Lisa Skinner Källström (Teamtailor), and Hydrogen Group’s Dean Jennings and Michelle Miller. The conversation explored strategies used to tackle the challenges of the future workforce, shift organisational cultures towards lasting partnerships, and ensure teams are equipped for the age of artificial intelligence. _ The Q&A box was brimming! Our webinar offered participants the chance to consult our HR experts on addressing shifts in the people and culture realm as we approach 2024 and beyond. Interesting questions were raised, and we compiled them all to seek and reached out to our experts to get some definitive answers. For a recap on the webinar, check out our blog Navigating the Future: Insights from our Webinar "2025 and Beyond"  So, here we are. Your questions - answered! - ​How can companies make people feel more secure in their jobs? Is it just a matter of increasing communication? Lisa suggested a shift towards a more sustainable approach. 'In recent years, we have seen many companies experience massive growth, and the need to get great talent onboard - hence offering extremely generous compensation packages. Unfortunately, many have now faced layoffs, and while the compensation and benefit strategies are not the sole reasons, I would like to propose a more sustainable approach for the future. [Increase benefits as the company grows, and as business results allow, we can increase pension levels or similar benefits – and discuss it internally! Open dialogue about results, investment choices, and their rationale fosters a sense of involvement among team members and signals the company's commitment to a sustainable direction.]' Dean echoed concerns about job security in today's volatile economy and advises, 'In today's uncertain economic climate, job security is a concern. However, by becoming indispensable and embracing tools like AI, individuals can enhance their value to employers, securing their positions for the future. Apart from using Chat GPT, what other tasks can be automated with AI? Lisa commented, ‘We’ve mentioned a few examples already, but I would look at all the systems your company allows you to use and question your suppliers on what features are or will be based on AI. For example, many applicant tracking systems allow the opportunity for AI to summarise CVs for an easy overview, generate interview questions and suggest more personalised replies to rejected candidates based on their CVs. Also, the opportunity for AI to transcribe an interview is an amazing tool which allows the interviewer to solely focus on listening and talking to a candidate as opposed to taking notes. As always, AI in these types of systems is not designed to make the decisions for a recruiter or business - but serve as an assistant to save time and work more efficiently.’ Dean added, ‘There are far too many to list. The AI directory https://aitoolsdirectory.com/ does a really good job of showcasing what does what and where you can find it.’ What is the impact of AI on employee engagement and how can HR teams use AI to promote engagement? Also, what precautions should professionals take when using AI? ​Dean offered his perspective by stating that ‘engagement and AI may seem contradictory, but there's a clear benefit when HR uses AI to streamline admin tasks, freeing up time for vital human interaction. Tools like Koios, for instance, offer Acoustic AI, helping HR understand team and individual personalities better, for more tailored approaches. Professionals must approach AI implementation carefully, ensuring ethical use to maintain trust and transparency in the workplace.’ How can we make sure our services stay personalised while using AI? Dean responded, ‘By leveraging AI to handle time-consuming tasks. The best thing about AI is that you get to choose what it does and what it doesn’t. If you feel strongly about human interaction to enable personalisation, you don’t have to let go of that – just embrace AI to make those interactions better. Get it to strip data in the background for you, or to type up your notes and actions as you have the conversations. The possibilities are endless, and they can be tailored to your needs.’ Within your businesses, have you experienced any resistance to the adoption of AI? How have you handled these objections? Dean responded, ‘A lot of the resistance I have seen has either been a fear of trying or a fear of being caught. There seems to be a negative connotation with AI, that if you get it to do something for you, are you cheating? The answer is a resounding no, you are working with the tools available to make yourself more productive for your organisation. Robot proof recruiter, if you haven’t read it, you should. Especially if you are a recruiter or if recruitment is part of your job role. I’ll spare you the details, but it is an amazing read that showcases the fact you can never take the people part out of recruitment - you’ll always be able to provide a better level of service than a robot (at least for now) and you need to focus on the parts of the process where human interaction is at its most vital and automate/utilise AI to get back time in your day to improve that social element of the process.’ Do you feel Employee Resource Groups will be on the rise with the future generation of workers? ​Dean replied, ‘A truly hybrid workplace cannot function effectively without the right technology in place. That doesn’t even need to be AI. For employees to feel a sense of belonging in a workplace, there should be a seamless experience that goes beyond just having teams up on 1 laptop in a room full of 30 people. Again, this will only advance with time ... my eutopia is to have my whole team (who are based in the UK + Thailand) sat around a virtual desk, on a beach with an interactive whiteboard we can utilise in real time via virtual and augmented reality. You may laugh now, but in the next couple of years, VR and AR tech will be the staple of hybrid working and teams coming together around the globe. This doesn’t take away from the in-person experience and nor do I think it should. It should be a tool that compliments real-time working solutions.’ How can we support older generation employees in the changing landscape? ​Dean offered his perspective, ‘AI is truly remarkable. It embodies the futuristic vision many of us had as children—computers and programs taking on tasks for us. For those uneasy about it, I believe it's a matter of not fully comprehending it or lacking the skills to use it effectively. AI has quietly become a part of the workplace, and many are still navigating its intricacies. The focus should be on empowering employees to leverage AI to enhance productivity and value to the organisation. Those who resist or fail to adapt won't be replaced by AI but by individuals who embrace change and view AI as a tool for greater contribution.’ How can we safeguard against the risk of AI stifling creativity in the workplace? ​Lisa said, ‘I would say the opposite, if we use AI for the more regular and routine tasks then we will have more time to use to be creative! For example, instead of spending hours on creating a presentation for an important project - let AI do this creating for you and spend the time on how you want to engage with your audience instead. Using ChatGPT to find easy tasks that I would previously have spent a lot of time on has been a big change in how I work and allows me find space in the day.’ Is there a regional divide across different parts of the world? Are Europeans more prone to appreciate safety/job security than Americans? Lisa commented, ‘My thoughts are that globally we have been through a lot in recent years, covid affected everyone regardless of location. After that, we had war in Europe for the first time in many years which had major effects on the economy, which I believe has made people appreciate job safety even more and value this in choosing their next employer. However, in some parts of Europe employees are still very protected by labour laws etc so I believe it is different from America where it is more common to have short notice period and less resistance from employers to terminate an employment.’ Expanding on the key themes discussed in our webinar, we're thrilled to introduce our Thrive Guide – a practical roadmap for building a thriving workplace. ​Within the Thrive Guide, discover actionable strategies to enhance employee engagement, foster diversity and inclusion, and implement flexible working models. Discover practical solutions to enhance workplace productivity and satisfaction. ​As our expert Dean Jennings emphasises, 'adapting to evolving workplace dynamics requires strategic initiatives.' This sentiment is echoed by other industry leaders in our webinar. In the Thrive Guide, these insights converge to offer practical solutions, providing a roadmap for organisations navigating change. ​Revolutionise your workplace. Download the Thrive Guide now!
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