Branded advertising to attract a wider talent pool
The challenge:
Our client needed to make a critical hire into their in-house Legal team and wanted to use the opportunity to showcase their brand in the relevant markets for future hires too. They wanted to produce a high-impact, exciting advertising campaign to attract the best, most suitable candidates in the market, but had neither the time nor resources. They were also concerned about the expense of direct advertising with no guarantee of success given their lack of targeted network.
Our solution:
As part of an exclusive mandate agreeing specific outcomes and deliverables, we worked with the client to hone the message before our in-house marketing team produced an eye-catching campaign, highlighting the key aspects of the vacancy. We targeted the advertising at a specific talent pool, knowing that we have a solid track record with this type of campaign with a highly engaged following.
The outcome:
- The client interviewed our entire shortlist such was the calibre and hired one candidate.
- We saved the client a significant amount of time and money by including the campaign in the mandate and producing it in-house.
- Additionally, the campaign boosted our client’s exposure in the target space and resulted in a higher level of engagement with the top talent in their area.