Building a digital workforce

When it comes to building your first digital workforce the key is to start small but think big. Begin with ambition and strategy, by all means, but don’t throw everything against the wall right away and hope that it’ll stick.


What you’re building here is not just a team and not just a new toolbox but a multi-purpose enterprise asset that is going to fundamentally change the way your organisation works. So, baby steps are to be expected at first, but that doesn’t mean you can’t make progress quickly and start making serious wins and building confidence right out of the gate.


Before we discuss how to build your scale digital workforce, however, it’s vital to understand the individual components (or workers, if you will) that make up an operations-led and IT-enabled digital workforce in 2020.


Centre of Excellence (CoE) - Traditionally speaking, a centre of excellence is, essentially, an oversight group that brings together people from different disciplines under a shared banner that prevents siloed working methods and makes sure all teams are sharing their knowledge and skills. In AI, a CoE provides the means to fulfil the mandate for intelligent automation that is set by leadership. It’s essentially the brains of the operations - where the headcount and budget lie and where all skills and methods are built and organised. A survey of US executives found that 37% of firms had already established AI centres of excellence, so this should be your first port of call.


The Head - If the CoE is the brain then the head is the mind inside that brain - the thought-leader and the agents that get things done for the Intelligent Automation agenda. The Head helps define what actions the digital workforce will actually take and is responsible for overseeing both their implementation and operations. Other key appointments in the CoE include the Solutions Architect, Technical Architect and Senior IA Analysts.


The implementation area - This is the component that designs and deploys automations. The automations may be grouped into projects in order to deploy them for different areas of the business.


The control room - This is the operations team that schedules the automations, handles exceptions, reviews the logs and improves the processes. To achieve optimal operational agility, this should be consolidated to optimise performance across all runtime digital worker resources; balancing workload and addressing peaks and troughs.


RPA - Robotic Process Automation in this instance refers to the IT department, who host a resilient, secured, virtualised IT infrastructure. Hosting, governance, security, support, scalability and assurance are governed by IT, which requires very close collaboration between the IT and RPA functions, all of which are facilitated by the CoE.

Orchestrating distributed work requires a resourcing platform


In a landscape where so much work takes place outside of the traditional office environment, it’s never been more vital for businesses utilising a combination of digital and human workers to have a cohesive platform from which all can share ideas, data and workloads.


Work is not only fragmenting but is being resourced virtually: homeworkers, outsourcers, the gig economy (freelancers) and other members of the extended enterprise, including suppliers and customers, are all accessing the same systems and require the same information.


A strong resourcing platform will be required in order to orchestrate the actions of both digital and human workers from internal and external sources, to manage service level agreements (SLAs), work queues and adjustments based on planned and unplanned peaks and troughs.


The ability to manage the workforce is also something that needs to be considered if the business is going to be able to implement their bold new automated intelligence strategies efficiently and without hampering the customer experience.


It’s also worth noting that all external workers will require a different management model to ‘in-house’ workers and will require conscious communication and engagement strategies that help them feel like a part of the team, even when they are not physically in the office. Values, behaviours and policies also need to reflect the purpose and the ‘brand’ of the organisation so that the right ideas are progressed, and the right decisions are made.


As a fitting example, a major utility company recently wanted to develop a set of smart energy and smart homes products utilising the latest IoT and Intelligent Automation technology. They set up a separate unit to be the “speedboat outside the super-tanker” that adopted new technologies which were unencumbered by the rest of the organisation.


Having successfully prototyped, tested, evolved and deployed the initial products after several years, the unit was subsumed back into the main organisation and embedded within the core products and operating units, evolving business as usual.

Continual learning, change and an adaptive culture


Building a successful digital workforce is not something that will happen overnight. It’s a constantly evolving process that needs to reflect and adapt to the shifting foundations of an increasingly intelligent and automated workplace. This means it needs to be able to learn and to remain one step ahead.


The same is also true of the human workforce. Indeed, people will need to be able to adapt their skills to remain employable for jobs that we may not even have heard of yet. Increasingly, these jobs will be about creating digital solutions or will focus on the human skills that bots don’t or can’t have; empathy, critical thinking, creativity and imagination.


As simple tasks are automated, increasingly complex work will be what’s left for the human workforce and this will require a major increase in skills. The resulting work will be much more satisfying, but it will require education and investment.


The key is in lifelong learning. We are so used to the paradigm of ‘early learning’ and allowing what we’ve learnt as children and young adults to carry us through life, but that needs to change. It’s all about being able to conceive the workforce of the future and planning the marathon, rather than being disputed by consecutive sprints. So, continual learning is the only way forward if we can hope to build a digital workforce made up of human and robotic employees.


Discover more about how Hydrogen can help your business implement a digital workforce >>

26 Feb, 2024
​Our webinar 2025 and Beyond: Why Your Hiring, Learning, and Culture Need to Evolve brought together thought leaders Enrique Rubio (Hacking HR), Lisa Skinner Källström (Teamtailor), and Hydrogen Group’s Dean Jennings and Michelle Miller. The conversation explored strategies used to tackle the challenges of the future workforce, shift organisational cultures towards lasting partnerships, and ensure teams are equipped for the age of artificial intelligence. _ The Q&A box was brimming! Our webinar offered participants the chance to consult our HR experts on addressing shifts in the people and culture realm as we approach 2024 and beyond. Interesting questions were raised, and we compiled them all to seek and reached out to our experts to get some definitive answers. For a recap on the webinar, check out our blog Navigating the Future: Insights from our Webinar "2025 and Beyond"  So, here we are. Your questions - answered! - ​How can companies make people feel more secure in their jobs? Is it just a matter of increasing communication? Lisa suggested a shift towards a more sustainable approach. 'In recent years, we have seen many companies experience massive growth, and the need to get great talent onboard - hence offering extremely generous compensation packages. Unfortunately, many have now faced layoffs, and while the compensation and benefit strategies are not the sole reasons, I would like to propose a more sustainable approach for the future. [Increase benefits as the company grows, and as business results allow, we can increase pension levels or similar benefits – and discuss it internally! Open dialogue about results, investment choices, and their rationale fosters a sense of involvement among team members and signals the company's commitment to a sustainable direction.]' Dean echoed concerns about job security in today's volatile economy and advises, 'In today's uncertain economic climate, job security is a concern. However, by becoming indispensable and embracing tools like AI, individuals can enhance their value to employers, securing their positions for the future. Apart from using Chat GPT, what other tasks can be automated with AI? Lisa commented, ‘We’ve mentioned a few examples already, but I would look at all the systems your company allows you to use and question your suppliers on what features are or will be based on AI. For example, many applicant tracking systems allow the opportunity for AI to summarise CVs for an easy overview, generate interview questions and suggest more personalised replies to rejected candidates based on their CVs. Also, the opportunity for AI to transcribe an interview is an amazing tool which allows the interviewer to solely focus on listening and talking to a candidate as opposed to taking notes. As always, AI in these types of systems is not designed to make the decisions for a recruiter or business - but serve as an assistant to save time and work more efficiently.’ Dean added, ‘There are far too many to list. The AI directory https://aitoolsdirectory.com/ does a really good job of showcasing what does what and where you can find it.’ What is the impact of AI on employee engagement and how can HR teams use AI to promote engagement? Also, what precautions should professionals take when using AI? ​Dean offered his perspective by stating that ‘engagement and AI may seem contradictory, but there's a clear benefit when HR uses AI to streamline admin tasks, freeing up time for vital human interaction. Tools like Koios, for instance, offer Acoustic AI, helping HR understand team and individual personalities better, for more tailored approaches. Professionals must approach AI implementation carefully, ensuring ethical use to maintain trust and transparency in the workplace.’ How can we make sure our services stay personalised while using AI? Dean responded, ‘By leveraging AI to handle time-consuming tasks. The best thing about AI is that you get to choose what it does and what it doesn’t. If you feel strongly about human interaction to enable personalisation, you don’t have to let go of that – just embrace AI to make those interactions better. Get it to strip data in the background for you, or to type up your notes and actions as you have the conversations. The possibilities are endless, and they can be tailored to your needs.’ Within your businesses, have you experienced any resistance to the adoption of AI? How have you handled these objections? Dean responded, ‘A lot of the resistance I have seen has either been a fear of trying or a fear of being caught. There seems to be a negative connotation with AI, that if you get it to do something for you, are you cheating? The answer is a resounding no, you are working with the tools available to make yourself more productive for your organisation. Robot proof recruiter, if you haven’t read it, you should. Especially if you are a recruiter or if recruitment is part of your job role. I’ll spare you the details, but it is an amazing read that showcases the fact you can never take the people part out of recruitment - you’ll always be able to provide a better level of service than a robot (at least for now) and you need to focus on the parts of the process where human interaction is at its most vital and automate/utilise AI to get back time in your day to improve that social element of the process.’ Do you feel Employee Resource Groups will be on the rise with the future generation of workers? ​Dean replied, ‘A truly hybrid workplace cannot function effectively without the right technology in place. That doesn’t even need to be AI. For employees to feel a sense of belonging in a workplace, there should be a seamless experience that goes beyond just having teams up on 1 laptop in a room full of 30 people. Again, this will only advance with time ... my eutopia is to have my whole team (who are based in the UK + Thailand) sat around a virtual desk, on a beach with an interactive whiteboard we can utilise in real time via virtual and augmented reality. You may laugh now, but in the next couple of years, VR and AR tech will be the staple of hybrid working and teams coming together around the globe. This doesn’t take away from the in-person experience and nor do I think it should. It should be a tool that compliments real-time working solutions.’ How can we support older generation employees in the changing landscape? ​Dean offered his perspective, ‘AI is truly remarkable. It embodies the futuristic vision many of us had as children—computers and programs taking on tasks for us. For those uneasy about it, I believe it's a matter of not fully comprehending it or lacking the skills to use it effectively. AI has quietly become a part of the workplace, and many are still navigating its intricacies. The focus should be on empowering employees to leverage AI to enhance productivity and value to the organisation. Those who resist or fail to adapt won't be replaced by AI but by individuals who embrace change and view AI as a tool for greater contribution.’ How can we safeguard against the risk of AI stifling creativity in the workplace? ​Lisa said, ‘I would say the opposite, if we use AI for the more regular and routine tasks then we will have more time to use to be creative! For example, instead of spending hours on creating a presentation for an important project - let AI do this creating for you and spend the time on how you want to engage with your audience instead. Using ChatGPT to find easy tasks that I would previously have spent a lot of time on has been a big change in how I work and allows me find space in the day.’ Is there a regional divide across different parts of the world? Are Europeans more prone to appreciate safety/job security than Americans? Lisa commented, ‘My thoughts are that globally we have been through a lot in recent years, covid affected everyone regardless of location. After that, we had war in Europe for the first time in many years which had major effects on the economy, which I believe has made people appreciate job safety even more and value this in choosing their next employer. However, in some parts of Europe employees are still very protected by labour laws etc so I believe it is different from America where it is more common to have short notice period and less resistance from employers to terminate an employment.’ Expanding on the key themes discussed in our webinar, we're thrilled to introduce our Thrive Guide – a practical roadmap for building a thriving workplace. ​Within the Thrive Guide, discover actionable strategies to enhance employee engagement, foster diversity and inclusion, and implement flexible working models. Discover practical solutions to enhance workplace productivity and satisfaction. ​As our expert Dean Jennings emphasises, 'adapting to evolving workplace dynamics requires strategic initiatives.' This sentiment is echoed by other industry leaders in our webinar. In the Thrive Guide, these insights converge to offer practical solutions, providing a roadmap for organisations navigating change. ​Revolutionise your workplace. Download the Thrive Guide now!
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