How to hire in Technology: What do Tech candidates want?

​Recent estimates suggest that 600,000 vacancies in the UK tech industry far outnumber the skilled talent available, meaning that finding good candidates is an increasing challenge for our clients.


In such a competitive market where the talent is able to call the shots, it’s vital that employers understand what motivates tech candidates to choose between their options, so that they can differentiate themselves and attract the best.


Turnover rates in tech are also higher than other industries – recent reports suggest 18.3% compared to an average UK rate of 15%. This is due to a number of factors in the industry: the ‘project’ nature of implementation and integration work; the start-up culture which presents new challenges; and the speed at which tech itself evolves. However, these numbers underline the need for employers to carefully consider what tech candidates want from a role if they want to attract and retain these specialist skills.


Talking to our candidates across the sector, here are some of the key things they look for when considering a new role. Whilst there may not be any surprises here, we consistently see these as the top requirements from the market. By making just a few basic changes, you too could attract some great tech talent!

Flexible working


According to a recent survey, 84% of employees in tech have the option of flexible working, compared to the UK average of 65%, no doubt driven by the example set by some of the tech giants such as Dropbox, which lets its workforce set their own hours, and Dell, which is aiming to have at least half of its staff on flexible hours by next year.


This means employers must consider their own flexible working policies, as they are fast becoming the norm. Taso Du Val, CEO of Toptal, said "by embracing remote work and flexibility, you strengthen your organisation rather than hinder your organisation. This is a very, very serious retention tool and talent acquisition tool when it comes to companies at large. It can no longer be thought of as this, "Oh, it's nice to work from home" idea. It needs to be thought of as we're literally winning because we embrace flexibility and remote work."


What our clients say:


“The two key areas for success when hiring the best talent in technology is firstly to have a recruitment process that attracts smart people whilst keeping the process as lightweight as possible. We have also found flexi hours to be extremely beneficial in attracting and retaining talent: from being able to work from home one day a week, to core office hours that enable staff to attend to personal matters when convenient. When you respect your employees’ work-life balance, they will respect you in return, and rise to any challenges when required.”


Huw Evans – Software Development Manager at deepmatter.io

The right environment


Today’s tech professionals, unsurprisingly, don’t wear a suit to work and don’t want to work in a stale environment. Again, inspired by the tech giants, candidates are getting used to contemporary office spaces where they can be themselves. While start-ups will often have a relaxed dress code that suits them, larger corporates may find that their more formal dress code policies will be seen as a negative. It may sound trivial, but it’s important to address this, given 36% of tech candidates say that corporate culture is key when choosing who to work for.


Employers must see the importance of cultural engagement and give employees the ability to influence how the company evolves. The stronger a company's culture, the better employees understand what is expected of them and what they're working toward.


What our clients say:


"At Onzo, we are constantly evolving our culture to ensure our colleagues contributions are recognised and rewarded. Every single staff member is involved in this process. Furthermore, as a small engineering team, the positive impact of every feature we push to our customers is seen immediately. We have passed several milestones throughout 2019, and all members can directly tie their own efforts to these. We are very proud of what we are all creating.”


Scott Krueger – Engineering Lead, Edinburgh

Opportunities to grow

Tech candidates work in one of the fastest changing sectors, and as such are predisposed to learning and adapting. It’s in their nature to want to expand their skill sets and try something new. However niche their specialism, most candidates don’t want to code in a single language forever, and a particularly attractive route for them is to experience the full software lifecycle. An organisation structured to offer genuine development opportunities is much better placed in terms of attraction and retention of tech skills compared to those who place an emphasis on a single, short term requirement. DevOps is a particularly sought-after discipline at the moment among candidates for this reason.

Other perks and benefits


Although work/life balance and corporate culture are bigger drivers for tech candidates, they are as interested in good employee benefits as everyone else. Communicating your attractive staff perks and lucrative extras such as pension schemes or generous healthcare can give you a competitive advantage over the other companies they are interviewing with.


Final tip: If you’re using a recruiter, make sure they’re fully clued up on all of these things. We always ask our clients questions that will help unearth this information, as we know it makes all of the difference when we are engaging with top tech talent.

In your experience, are there any other key things you see tech candidates asking for? I’d love to hear your thoughts.

A big thanks to our contributors to this article, deepmatter.io & Onzo. Find out more about DeepMatter on their blog.


[Stats taken from recent research by Monster, XpertHR, CWJobs, Smarter Working Initiative and e-Days]

 

26 Feb, 2024
​Our webinar 2025 and Beyond: Why Your Hiring, Learning, and Culture Need to Evolve brought together thought leaders Enrique Rubio (Hacking HR), Lisa Skinner Källström (Teamtailor), and Hydrogen Group’s Dean Jennings and Michelle Miller. The conversation explored strategies used to tackle the challenges of the future workforce, shift organisational cultures towards lasting partnerships, and ensure teams are equipped for the age of artificial intelligence. _ The Q&A box was brimming! Our webinar offered participants the chance to consult our HR experts on addressing shifts in the people and culture realm as we approach 2024 and beyond. Interesting questions were raised, and we compiled them all to seek and reached out to our experts to get some definitive answers. For a recap on the webinar, check out our blog Navigating the Future: Insights from our Webinar "2025 and Beyond"  So, here we are. Your questions - answered! - ​How can companies make people feel more secure in their jobs? Is it just a matter of increasing communication? Lisa suggested a shift towards a more sustainable approach. 'In recent years, we have seen many companies experience massive growth, and the need to get great talent onboard - hence offering extremely generous compensation packages. Unfortunately, many have now faced layoffs, and while the compensation and benefit strategies are not the sole reasons, I would like to propose a more sustainable approach for the future. [Increase benefits as the company grows, and as business results allow, we can increase pension levels or similar benefits – and discuss it internally! Open dialogue about results, investment choices, and their rationale fosters a sense of involvement among team members and signals the company's commitment to a sustainable direction.]' Dean echoed concerns about job security in today's volatile economy and advises, 'In today's uncertain economic climate, job security is a concern. However, by becoming indispensable and embracing tools like AI, individuals can enhance their value to employers, securing their positions for the future. Apart from using Chat GPT, what other tasks can be automated with AI? Lisa commented, ‘We’ve mentioned a few examples already, but I would look at all the systems your company allows you to use and question your suppliers on what features are or will be based on AI. For example, many applicant tracking systems allow the opportunity for AI to summarise CVs for an easy overview, generate interview questions and suggest more personalised replies to rejected candidates based on their CVs. Also, the opportunity for AI to transcribe an interview is an amazing tool which allows the interviewer to solely focus on listening and talking to a candidate as opposed to taking notes. As always, AI in these types of systems is not designed to make the decisions for a recruiter or business - but serve as an assistant to save time and work more efficiently.’ Dean added, ‘There are far too many to list. The AI directory https://aitoolsdirectory.com/ does a really good job of showcasing what does what and where you can find it.’ What is the impact of AI on employee engagement and how can HR teams use AI to promote engagement? Also, what precautions should professionals take when using AI? ​Dean offered his perspective by stating that ‘engagement and AI may seem contradictory, but there's a clear benefit when HR uses AI to streamline admin tasks, freeing up time for vital human interaction. Tools like Koios, for instance, offer Acoustic AI, helping HR understand team and individual personalities better, for more tailored approaches. Professionals must approach AI implementation carefully, ensuring ethical use to maintain trust and transparency in the workplace.’ How can we make sure our services stay personalised while using AI? Dean responded, ‘By leveraging AI to handle time-consuming tasks. The best thing about AI is that you get to choose what it does and what it doesn’t. If you feel strongly about human interaction to enable personalisation, you don’t have to let go of that – just embrace AI to make those interactions better. Get it to strip data in the background for you, or to type up your notes and actions as you have the conversations. The possibilities are endless, and they can be tailored to your needs.’ Within your businesses, have you experienced any resistance to the adoption of AI? How have you handled these objections? Dean responded, ‘A lot of the resistance I have seen has either been a fear of trying or a fear of being caught. There seems to be a negative connotation with AI, that if you get it to do something for you, are you cheating? The answer is a resounding no, you are working with the tools available to make yourself more productive for your organisation. Robot proof recruiter, if you haven’t read it, you should. Especially if you are a recruiter or if recruitment is part of your job role. I’ll spare you the details, but it is an amazing read that showcases the fact you can never take the people part out of recruitment - you’ll always be able to provide a better level of service than a robot (at least for now) and you need to focus on the parts of the process where human interaction is at its most vital and automate/utilise AI to get back time in your day to improve that social element of the process.’ Do you feel Employee Resource Groups will be on the rise with the future generation of workers? ​Dean replied, ‘A truly hybrid workplace cannot function effectively without the right technology in place. That doesn’t even need to be AI. For employees to feel a sense of belonging in a workplace, there should be a seamless experience that goes beyond just having teams up on 1 laptop in a room full of 30 people. Again, this will only advance with time ... my eutopia is to have my whole team (who are based in the UK + Thailand) sat around a virtual desk, on a beach with an interactive whiteboard we can utilise in real time via virtual and augmented reality. You may laugh now, but in the next couple of years, VR and AR tech will be the staple of hybrid working and teams coming together around the globe. This doesn’t take away from the in-person experience and nor do I think it should. It should be a tool that compliments real-time working solutions.’ How can we support older generation employees in the changing landscape? ​Dean offered his perspective, ‘AI is truly remarkable. It embodies the futuristic vision many of us had as children—computers and programs taking on tasks for us. For those uneasy about it, I believe it's a matter of not fully comprehending it or lacking the skills to use it effectively. AI has quietly become a part of the workplace, and many are still navigating its intricacies. The focus should be on empowering employees to leverage AI to enhance productivity and value to the organisation. Those who resist or fail to adapt won't be replaced by AI but by individuals who embrace change and view AI as a tool for greater contribution.’ How can we safeguard against the risk of AI stifling creativity in the workplace? ​Lisa said, ‘I would say the opposite, if we use AI for the more regular and routine tasks then we will have more time to use to be creative! For example, instead of spending hours on creating a presentation for an important project - let AI do this creating for you and spend the time on how you want to engage with your audience instead. Using ChatGPT to find easy tasks that I would previously have spent a lot of time on has been a big change in how I work and allows me find space in the day.’ Is there a regional divide across different parts of the world? Are Europeans more prone to appreciate safety/job security than Americans? Lisa commented, ‘My thoughts are that globally we have been through a lot in recent years, covid affected everyone regardless of location. After that, we had war in Europe for the first time in many years which had major effects on the economy, which I believe has made people appreciate job safety even more and value this in choosing their next employer. However, in some parts of Europe employees are still very protected by labour laws etc so I believe it is different from America where it is more common to have short notice period and less resistance from employers to terminate an employment.’ Expanding on the key themes discussed in our webinar, we're thrilled to introduce our Thrive Guide – a practical roadmap for building a thriving workplace. ​Within the Thrive Guide, discover actionable strategies to enhance employee engagement, foster diversity and inclusion, and implement flexible working models. Discover practical solutions to enhance workplace productivity and satisfaction. ​As our expert Dean Jennings emphasises, 'adapting to evolving workplace dynamics requires strategic initiatives.' This sentiment is echoed by other industry leaders in our webinar. In the Thrive Guide, these insights converge to offer practical solutions, providing a roadmap for organisations navigating change. ​Revolutionise your workplace. Download the Thrive Guide now!
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