How to write the perfect cover letter

​Want to land an interview to your dream job? If you follow these guidelines, you might just get an interview from your cover letter alone.

What should a good cover letter do?


Your cover letter needs to be a focussed sales pitch that outlines why you’re the best candidate for the job. It’s important that you write a new cover letter for each and every job you apply to. It’s obvious to employers when a job seeker reuses the same cover letter over and over again, and it always ends in the same place – straight in the bin!


A good cover letter will do 3 main things:


  1. Outline what it is you’re applying for
  2. Explain why you’re interested in this job at this company
  3. Summarise your key strengths and skills and how they relate to this job


Let’s now take a look at how you build an amazing cover letter, and what to include in each paragraph.

Structure


First paragraph


You've got 30 seconds to impress your potential employer. So your opening paragraph needs to be short and sweet, whilst still attention grabbing. Make sure you state the job you’re applying for, where you found it and when you’re available to start. This shows your eagerness and commitment to the role.


Second paragraph


It’s important to use this paragraph to tell the employer why it is you’re interested in this role and what attracts you to their company. For those with previous experience in a similar role or company, this should be easy, as you can draw on this to show how you've excelled in this type of work in the past.


If you've not had similar work experience, then some research on the company is crucial. You’ll need to use what you've learned to highlight why you want this job above anything else. Don’t be afraid to flatter – e.g. ‘you are the industry leader’. However you must be appropriate. Trying to flatter a start-up company with a compliment of being an industry leader will be seen through immediately by any self-aware employer.


Third paragraph


Now for the most crucial part - summarise your strengths and skills, and relate them to the job description. This will not only show your worth, but also prepare you for the interview. (We’ll discuss why in part three of this series). But for now all you need to know is that if you cannot demonstrate how your strengths and skills are perfect this specific job, then you might as well not bother applying.


Final paragraph



Lastly, don’t forget to state any dates that you are not available for an interview (don’t list too many dates – you want to make a good impression!) and thank the employer for their consideration. Sign off with ‘Yours Sincerely’ and your name.


How should you present your cover letter?


  • Typed, and in a similar style to your CV (e.g. use the same font type)

  • Put your address in the top right hand corner, miss a line and then put the date. The recipient’s address should go on the left, on the line after the date.

  • Double/triple/quadruple check your spelling and grammar! Get a friend to proof read it once you’re finished.


by Sophy Moyes 03 May, 2024
Join us for an exclusive webinar as we delve into the latest findings from our comprehensive salary survey, spotlighting the dynamic legal landscape of Saudi Arabia. While our recent focus has been on the UAE, we are now shining a light on the diversity of opportunities emerging in Saudi demands. We will be exploring: A comprehensive overview of the current market landscape, highlighting key trends and developments shaping the industry in the Middle East. Valuable insights into the latest salary trends prevalent in the Middle East job market for the year 2024, and how they impact professionals across various sectors. The compensation landscape within law firms and in-house legal departments in Saudi Arabia, examining salary benchmarks, factors influencing pay, and emerging trends. The nuances of compensation packages offered to Saudi nationals versus expatriates, exploring disparities, considerations, and strategies for equitable remuneration practices. The standard benefit packages being offered in the Middle East job market, including perks, allowances, and additional incentives that are becoming increasingly prevalent. You can view this webinar from your computer, tablet or mobile phone. This discussion is tailored specifically to partners and HR professionals within legal practice, as well as legal hiring managers and HR business partners for lawyers operating within the Financial Services (FS) and Industrial & Commercial (I&C) sectors in the Middle East.
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​Our webinar 2025 and Beyond: Why Your Hiring, Learning, and Culture Need to Evolve brought together thought leaders Enrique Rubio (Hacking HR), Lisa Skinner Källström (Teamtailor), and Hydrogen Group’s Dean Jennings and Michelle Miller. The conversation explored strategies used to tackle the challenges of the future workforce, shift organisational cultures towards lasting partnerships, and ensure teams are equipped for the age of artificial intelligence. _ The Q&A box was brimming! Our webinar offered participants the chance to consult our HR experts on addressing shifts in the people and culture realm as we approach 2024 and beyond. Interesting questions were raised, and we compiled them all to seek and reached out to our experts to get some definitive answers. For a recap on the webinar, check out our blog Navigating the Future: Insights from our Webinar "2025 and Beyond"  So, here we are. Your questions - answered! - ​How can companies make people feel more secure in their jobs? Is it just a matter of increasing communication? Lisa suggested a shift towards a more sustainable approach. 'In recent years, we have seen many companies experience massive growth, and the need to get great talent onboard - hence offering extremely generous compensation packages. Unfortunately, many have now faced layoffs, and while the compensation and benefit strategies are not the sole reasons, I would like to propose a more sustainable approach for the future. [Increase benefits as the company grows, and as business results allow, we can increase pension levels or similar benefits – and discuss it internally! Open dialogue about results, investment choices, and their rationale fosters a sense of involvement among team members and signals the company's commitment to a sustainable direction.]' Dean echoed concerns about job security in today's volatile economy and advises, 'In today's uncertain economic climate, job security is a concern. However, by becoming indispensable and embracing tools like AI, individuals can enhance their value to employers, securing their positions for the future. Apart from using Chat GPT, what other tasks can be automated with AI? Lisa commented, ‘We’ve mentioned a few examples already, but I would look at all the systems your company allows you to use and question your suppliers on what features are or will be based on AI. For example, many applicant tracking systems allow the opportunity for AI to summarise CVs for an easy overview, generate interview questions and suggest more personalised replies to rejected candidates based on their CVs. Also, the opportunity for AI to transcribe an interview is an amazing tool which allows the interviewer to solely focus on listening and talking to a candidate as opposed to taking notes. As always, AI in these types of systems is not designed to make the decisions for a recruiter or business - but serve as an assistant to save time and work more efficiently.’ Dean added, ‘There are far too many to list. The AI directory https://aitoolsdirectory.com/ does a really good job of showcasing what does what and where you can find it.’ What is the impact of AI on employee engagement and how can HR teams use AI to promote engagement? Also, what precautions should professionals take when using AI? ​Dean offered his perspective by stating that ‘engagement and AI may seem contradictory, but there's a clear benefit when HR uses AI to streamline admin tasks, freeing up time for vital human interaction. Tools like Koios, for instance, offer Acoustic AI, helping HR understand team and individual personalities better, for more tailored approaches. Professionals must approach AI implementation carefully, ensuring ethical use to maintain trust and transparency in the workplace.’ How can we make sure our services stay personalised while using AI? Dean responded, ‘By leveraging AI to handle time-consuming tasks. The best thing about AI is that you get to choose what it does and what it doesn’t. If you feel strongly about human interaction to enable personalisation, you don’t have to let go of that – just embrace AI to make those interactions better. Get it to strip data in the background for you, or to type up your notes and actions as you have the conversations. The possibilities are endless, and they can be tailored to your needs.’ Within your businesses, have you experienced any resistance to the adoption of AI? How have you handled these objections? Dean responded, ‘A lot of the resistance I have seen has either been a fear of trying or a fear of being caught. There seems to be a negative connotation with AI, that if you get it to do something for you, are you cheating? The answer is a resounding no, you are working with the tools available to make yourself more productive for your organisation. Robot proof recruiter, if you haven’t read it, you should. Especially if you are a recruiter or if recruitment is part of your job role. I’ll spare you the details, but it is an amazing read that showcases the fact you can never take the people part out of recruitment - you’ll always be able to provide a better level of service than a robot (at least for now) and you need to focus on the parts of the process where human interaction is at its most vital and automate/utilise AI to get back time in your day to improve that social element of the process.’ Do you feel Employee Resource Groups will be on the rise with the future generation of workers? ​Dean replied, ‘A truly hybrid workplace cannot function effectively without the right technology in place. That doesn’t even need to be AI. For employees to feel a sense of belonging in a workplace, there should be a seamless experience that goes beyond just having teams up on 1 laptop in a room full of 30 people. Again, this will only advance with time ... my eutopia is to have my whole team (who are based in the UK + Thailand) sat around a virtual desk, on a beach with an interactive whiteboard we can utilise in real time via virtual and augmented reality. You may laugh now, but in the next couple of years, VR and AR tech will be the staple of hybrid working and teams coming together around the globe. This doesn’t take away from the in-person experience and nor do I think it should. It should be a tool that compliments real-time working solutions.’ How can we support older generation employees in the changing landscape? ​Dean offered his perspective, ‘AI is truly remarkable. It embodies the futuristic vision many of us had as children—computers and programs taking on tasks for us. For those uneasy about it, I believe it's a matter of not fully comprehending it or lacking the skills to use it effectively. AI has quietly become a part of the workplace, and many are still navigating its intricacies. The focus should be on empowering employees to leverage AI to enhance productivity and value to the organisation. Those who resist or fail to adapt won't be replaced by AI but by individuals who embrace change and view AI as a tool for greater contribution.’ How can we safeguard against the risk of AI stifling creativity in the workplace? ​Lisa said, ‘I would say the opposite, if we use AI for the more regular and routine tasks then we will have more time to use to be creative! For example, instead of spending hours on creating a presentation for an important project - let AI do this creating for you and spend the time on how you want to engage with your audience instead. Using ChatGPT to find easy tasks that I would previously have spent a lot of time on has been a big change in how I work and allows me find space in the day.’ Is there a regional divide across different parts of the world? Are Europeans more prone to appreciate safety/job security than Americans? Lisa commented, ‘My thoughts are that globally we have been through a lot in recent years, covid affected everyone regardless of location. After that, we had war in Europe for the first time in many years which had major effects on the economy, which I believe has made people appreciate job safety even more and value this in choosing their next employer. However, in some parts of Europe employees are still very protected by labour laws etc so I believe it is different from America where it is more common to have short notice period and less resistance from employers to terminate an employment.’ Expanding on the key themes discussed in our webinar, we're thrilled to introduce our Thrive Guide – a practical roadmap for building a thriving workplace. ​Within the Thrive Guide, discover actionable strategies to enhance employee engagement, foster diversity and inclusion, and implement flexible working models. 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