How to write the perfect cover letter

29 March 2017

​Want to land an interview to your dream job? If you follow these guidelines, you might just get an interview from your cover letter alone.

What should a good cover letter do?


Your cover letter needs to be a focussed sales pitch that outlines why you’re the best candidate for the job. It’s important that you write a new cover letter for each and every job you apply to. It’s obvious to employers when a job seeker reuses the same cover letter over and over again, and it always ends in the same place – straight in the bin!


A good cover letter will do 3 main things:


  1. Outline what it is you’re applying for
  2. Explain why you’re interested in this job at this company
  3. Summarise your key strengths and skills and how they relate to this job


Let’s now take a look at how you build an amazing cover letter, and what to include in each paragraph.

Structure


First paragraph


You've got 30 seconds to impress your potential employer. So your opening paragraph needs to be short and sweet, whilst still attention grabbing. Make sure you state the job you’re applying for, where you found it and when you’re available to start. This shows your eagerness and commitment to the role.


Second paragraph


It’s important to use this paragraph to tell the employer why it is you’re interested in this role and what attracts you to their company. For those with previous experience in a similar role or company, this should be easy, as you can draw on this to show how you've excelled in this type of work in the past.


If you've not had similar work experience, then some research on the company is crucial. You’ll need to use what you've learned to highlight why you want this job above anything else. Don’t be afraid to flatter – e.g. ‘you are the industry leader’. However you must be appropriate. Trying to flatter a start-up company with a compliment of being an industry leader will be seen through immediately by any self-aware employer.


Third paragraph


Now for the most crucial part - summarise your strengths and skills, and relate them to the job description. This will not only show your worth, but also prepare you for the interview. (We’ll discuss why in part three of this series). But for now all you need to know is that if you cannot demonstrate how your strengths and skills are perfect this specific job, then you might as well not bother applying.


Final paragraph



Lastly, don’t forget to state any dates that you are not available for an interview (don’t list too many dates – you want to make a good impression!) and thank the employer for their consideration. Sign off with ‘Yours Sincerely’ and your name.


How should you present your cover letter?


  • Typed, and in a similar style to your CV (e.g. use the same font type)

  • Put your address in the top right hand corner, miss a line and then put the date. The recipient’s address should go on the left, on the line after the date.

  • Double/triple/quadruple check your spelling and grammar! Get a friend to proof read it once you’re finished.


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She spent over 13 years working for two US law firms in the City of London before moving to Dubai and joining Herbert Smith Freehills in 2018 as a senior associate. Anna was first promoted to of Counsel in 2023 and elevated to partner in May 2024. Anna is frequently commanded by her clients for her exceptionally pragmatic approach to transactions, enabling them to navigate complex legal challenges with ease. Why did you decide to pursue a career in law? I didn’t always know I wanted to be a lawyer. In fact, I considered other paths. At one point at a very young age, I even thought about joining the army – I admired the discipline and resilience it required, and honestly, some of those skills would be helpful in law, too! While I had considered pursuing an MBA immediately after completing my master's degree, I ultimately chose to move countries and requalify in the UK, believing that this path would provide me with the most meaningful opportunities to advance my career. Looking back on your career, what are some key moments that have helped or hindered you in getting to where you are? There have been many key moments, both positive and challenging, that have shaped where I am today. Early on, studying law in two different languages and legal systems and requalifying in a very competitive market in London was a significant hurdle and achievement, that taught me the value of determination, hard work and persistence. Ultimately, moving firms to prove myself further and eventually relocating to Dubai to accelerate my career were key decisions that allowed me to challenge myself in new ways and grow. On the flip side, there were times when I faced doubts about whether I belonged in certain rooms, especially being a woman in a traditionally male-dominated industry. But each obstacle has made me more determined and shaped my leadership style. Each of these steps has been part of my evolution, and over the years I have learned that resilience and adaptability are key to navigating any obstacle. My promotion to of Counsel and then Partner earlier this year were major milestones, and currently, I am the only female partner in the office, which is something I am incredibly proud of. Having said all that, I know I wouldn't have been able to achieve all this without the support of amazing colleagues and mentors along the way. Do you believe there’s a glass ceiling for women in the workplace, and has it changed? I do believe the glass ceiling still exists in many industries, including law, though progress is being made. I have experienced certain challenges in my career, but I have not faced prejudice based on my gender; I’ve always thought of myself simply as a lawyer, focusing on being the best I can be. Today, we’re seeing more women in leadership roles, and I am proud to be among them. Yet, women still encounter less visible challenges, whether in the form of bias, societal expectations, or balancing family life with a demanding career. While strides have been made, there’s more to be done. Through evolving recruitment practices, mentorship, diversity initiatives, and challenging outdated norms, we can create further change. I’m encouraged by the support women offer each other, and that keeps me hopeful that the glass ceiling will continue to crack. What do you think the legal industry can do to improve diversity & inclusion? The legal industry has made progress, but there’s still room for improvement. First and foremost, we need more than just diversity in numbers—we need inclusion at every level, where everyone’s voice is heard and valued. This can be achieved through better representation in leadership positions and by ensuring that recruitment practices are truly inclusive. Broaden recruitment criteria to include candidates with diverse life and career experiences will create a more inclusive environment and enrich teams with new perspectives. Mentorship and sponsorship programs for underrepresented groups can make a huge difference in retaining diverse talent. The industry also needs to focus on creating a supportive environment where people can bring their authentic selves to work without fear of judgment. As part of my new role, I make it a priority to champion diversity and inclusion, and I encourage others to do the same. What advice do you have for young women looking to make a career in your industry now? My advice to those starting their legal careers is that hard work is essential, but in today’s world, it’s also crucial to be resilient, proactive and open-minded. The legal world is evolving, so it’s crucial to stay alert to change and seek out opportunities, even if they’re outside your comfort zone. Your career may not be a straight line, it may have twists and turns, but each step, whether a success or a setback, adds to your growth. The most successful lawyers are often the ones who are authentic and have taken unique paths to get where they are. Success is as much about resilience and adaptability as it is about effort. Focus on building core skills and surround yourself with a network that supports and challenges you. And, most importantly, stay true to your values and who you are.
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