Interview: Emma Moloney, General Counsel at Endemol Shine

7 April 2017

​General Counsel at Endemol Shine, the global media company headquartered in Amsterdam, Emma Moloney was named in The Lawyer’s Hot 100 for 2016, “a lovely moment as I am a New Zealander and at least one other lawyer who trained at Allens was also on the list. It was funny to both be there”.



She started her career in Sydney with Allens and following a secondment to Foxtel, the Australian cable TV company, she subsequently gained further exposure to the media industry while working for multinational law firm, Ashurst, in London. By this point, she was ready to make the move in-house, which she duly did with National Geographic Channel.

Why did you decide to make the move in-house?


EM: I love the pace and energy of being in-house in a business, the variety of work, seeing how things turn out (the ultimate feedback) and working with people with lots of different perspectives and skills. It is great to be in TV and see shows where you have been part of the deal team up on billboards or hear people talking about them.

What are the biggest challenges of your job?


EM: As a General Counsel, it is ensuring the legal team partners with the business and deliver what it needs while managing risk. The role is very varied which I enjoy but the challenge is to know who to call on issues that you may not have faced before. Of course, managing people and legal teams is incredibly rewarding but like with any leadership role, it has its moments!

What’s the key to partnering effectively with other business leaders?


EM: Listening. Seriously. Not rushing out the door at the end of meetings as a lot of discussions happen afterwards (it took me a while to realise this). And being there for them.

What do you enjoy most about your job?


EM: I really love innovation and the challenge of staying relevant and up to date and getting the best out of people.

You now live and work in Amsterdam. What’s special about the city?


EM: It is very charming, you can cycle everywhere and it is smaller than London. I never thought I would say that I would enjoy that (perhaps that is age). The museums, ballet and opera are all fabulous and on a sunny day everyone is outside drinking coffee on the terraces of cafés – it is a lovely way to live. The Dutch live well, which is inspiring.

What advice would you give to anyone looking to move from say London?


EM: I wasn’t looking for a role outside the UK. But what made it easier to say yes to is that Amsterdam is a beautiful city, lots of people speak English (and are very kind about it) and it is a short flight back to London. My start here was made a lot easier because of brilliant relocation assistance and I rented an apartment soon after arriving – much nicer than staying in a hotel for an extended period.

Is there any local legal industry knowledge that you might need? Language barrier?


EM: Most of my team in Amsterdam are Dutch trained so I rely on them for Dutch law issues. I am learning Dutch but my team all have to speak English because that is the language that the company (which has a presence in 30 different countries) communicates in. I am finding learning Dutch hard but it is worthwhile – my aim is to be able to ask everyone how their weekend was and understand the answer.

How would you define your management style? What makes a great leader?


EM: It is hard to define your own leadership style (or indeed how others find it) but I try to lead by example, be fair (same information for everyone as an example), nudge people into the right spot for them where they can thrive and deal with difficult issues honestly and appropriately. I also try to be kind (you catch more flies with honey than vinegar!). Great leaders do the right thing, inspire people to follow them and allow the space and support for their team to thrive.

How do you see the role of the GC evolving over the next 10 years?


EM: I think that more and more people will realise that you have to be a generalist and it is not just knowledge but great skills that are required. So not so different from other colleagues on the Board or Exec team. I think compliance will come more to the fore given the cost when things go wrong.

Becoming a successful in-house lawyer – Emma’s top tips:


  • Realise that the transition from private practice to in-house is a significant one
  • You will need to change and perhaps require some support to make it successful
  • Remember to keep learning and stay up to date
  • Keep up with your network and check what others are doing in terms of:
  • Managing their teams
  • Dealing with new legal issues
  • Managing the business


“They can be a lifeline and a source of great ideas,” she says.

Key attributes needed


  • Energy, ambition and ‘get up and go’. Good training and an aptitude for change.
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She spent over 13 years working for two US law firms in the City of London before moving to Dubai and joining Herbert Smith Freehills in 2018 as a senior associate. Anna was first promoted to of Counsel in 2023 and elevated to partner in May 2024. Anna is frequently commanded by her clients for her exceptionally pragmatic approach to transactions, enabling them to navigate complex legal challenges with ease. Why did you decide to pursue a career in law? I didn’t always know I wanted to be a lawyer. In fact, I considered other paths. At one point at a very young age, I even thought about joining the army – I admired the discipline and resilience it required, and honestly, some of those skills would be helpful in law, too! While I had considered pursuing an MBA immediately after completing my master's degree, I ultimately chose to move countries and requalify in the UK, believing that this path would provide me with the most meaningful opportunities to advance my career. 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Each of these steps has been part of my evolution, and over the years I have learned that resilience and adaptability are key to navigating any obstacle. My promotion to of Counsel and then Partner earlier this year were major milestones, and currently, I am the only female partner in the office, which is something I am incredibly proud of. Having said all that, I know I wouldn't have been able to achieve all this without the support of amazing colleagues and mentors along the way. Do you believe there’s a glass ceiling for women in the workplace, and has it changed? I do believe the glass ceiling still exists in many industries, including law, though progress is being made. I have experienced certain challenges in my career, but I have not faced prejudice based on my gender; I’ve always thought of myself simply as a lawyer, focusing on being the best I can be. Today, we’re seeing more women in leadership roles, and I am proud to be among them. Yet, women still encounter less visible challenges, whether in the form of bias, societal expectations, or balancing family life with a demanding career. While strides have been made, there’s more to be done. Through evolving recruitment practices, mentorship, diversity initiatives, and challenging outdated norms, we can create further change. I’m encouraged by the support women offer each other, and that keeps me hopeful that the glass ceiling will continue to crack. What do you think the legal industry can do to improve diversity & inclusion? The legal industry has made progress, but there’s still room for improvement. First and foremost, we need more than just diversity in numbers—we need inclusion at every level, where everyone’s voice is heard and valued. This can be achieved through better representation in leadership positions and by ensuring that recruitment practices are truly inclusive. Broaden recruitment criteria to include candidates with diverse life and career experiences will create a more inclusive environment and enrich teams with new perspectives. Mentorship and sponsorship programs for underrepresented groups can make a huge difference in retaining diverse talent. The industry also needs to focus on creating a supportive environment where people can bring their authentic selves to work without fear of judgment. As part of my new role, I make it a priority to champion diversity and inclusion, and I encourage others to do the same. What advice do you have for young women looking to make a career in your industry now? My advice to those starting their legal careers is that hard work is essential, but in today’s world, it’s also crucial to be resilient, proactive and open-minded. The legal world is evolving, so it’s crucial to stay alert to change and seek out opportunities, even if they’re outside your comfort zone. 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