Inspiring Business Women: Jasmin Allott

Emily Coombs • 24 August 2021

Tell us about your career progression into your current role.

After school I wasn’t really sure what I wanted to do so I joined the armed forces and spent a few years gaining different life skills. An injury ended that phase of my career and I then fell into IT. My first role was with IBM as a Computer Operator which I spent a few years doing. I then got offered a role with Anderson Consulting, now Accenture, as a Unix Operator which was a slight step up with more responsibility. After some other operation and administration roles, I worked for a few SI's who were doing banking oversight and managed services, where I held several technical positions. I joined Visa in 2005 and spent 10 years there, starting as a hands-on techie, then working my way through the ranks from a manager of teams, right the way up to senior delivery director roles. When I felt I’d gone as far as I could, I moved to Nationwide to transform products for some of their insurance lines, it was local to where I lived and was the work/life balance I needed at the time. After a couple of years, I went to QBE Insurance and then Schroders, which got me experience in different sectors and broadened my horizons and my skill set as I moved more into Tech strategy and leadership. Then I joined a digital media and advertising company called Dentsu and cemented myself as Director of Technology, focused on Tech strategy, and responsible for transformation. Finally, I got the opportunity to come to AO to help transform the organisation. They did wonderfully well through Covid as an online retailer, and we wanted to take that opportunity to build on their success and futureproof the business. Overall my career has been a mixture of working hard and taking advantage of opportunities that have come my way.


What are some of the biggest challenges that you've faced in your role?

I've been fortunate that I don't think I've faced any challenges for being a woman in Technology. I feel like I've had the same opportunities as any male counterpart, which is great, especially as a woman in a senior role. The challenges I tend to face are down to either the transformation or the change of operation we’re doing. It can be very emotive, and feelings based, it's not just about systems and processes. Getting people onside to see the vision and to want to be able to make positive changes often comes down to the more emotive and unsubstantiated elements of transformation, rather than the tangible data.


If you had to pinpoint your success to one thing, what would that be?

I don't necessarily consider myself successful, I just have a different role now with more responsibility. If that is considered a success, then it’s not down to just one thing. I would say showing and proving that you’re capable and reliable is one thing. Taking advantage of situations when they're offered and then delivering is another. You don't always have to know everything but being honest and authentic has served me well. I make decisions, of course, but I have the view that making decisions collaboratively is more effective because they get more buy-in. I tend to see all my development points rather than my successes which tends to keep me quite humble. Any success I have had is down to the teams delivering, to the organisations embracing change and to getting the best out of people, fundamentally knowing when to push and pull as a leader.


What are your thoughts on risk-taking and do you think it's harder for women leaders to take risks or more imperative?

Risk-taking walks hand in hand with transformation. The reason for that is because you never have all the facts and if you waited for them, you'd never transform anything. Using a mixture of experience and data to help decision making. I haven’t found it to be harder for women, but I can imagine if you're in a position where you've struggled to get noticed or are overruled, whether you're male or female, you might feel that more risk is needed to get that highlighted. I was reading an article a few weeks back that talked through how risk-taking is a pervasive feature of male psychology, but less so in women. My view is it’s important to stop and recognise that each of us defines and manages risks differently, based on unlimited influences.


Do you have a role model or mentor in your career and what is the value of them?

I have had many different types of mentors as I’ve increased my responsibility. My role model is not anyone that I've worked with, it's my grandfather. He was very passionate about what he did and very dedicated to his craft, but humble with it. Within work, I tend to have different people for different things. Some are for when I step into areas that are outside of my comfort zone and can help me navigate through the bits that I need help with. Others I have for the more emotional side of things, where I can have conversations around why I'm feeling a certain way or for guidance in terms of the next steps of my career. I think it’s important to keep developing yourself


How have you seen the Technology industry change over the years in terms of diversity and women in the workplace?

The challenge that I've always found with Technology and STEM is, we haven’t typically done a great job at selling it as a career. I accidentally stumbled upon it, and 20 plus years ago it wasn’t really an option for many women. To make it more popular with women or girls, we need to target the grassroots better and explain that there are several vocations within Tech, it’s not just about development and coding. Tech roles don’t have to be 9-5 there are multiple vocations that can bring more options to the diverse workforces we now need. In terms of other diversity, I think Tech is improving and there is a wider range of people coming into the industry than ever before. On the other side of diversity, I am married to a woman, and I feel empowered that I can say that and share that experience these days. There was a period in my life where I didn’t feel able and confident to say that. The world has moved on, and as a leader of people, I feel a responsibility to lead from the front. It can only be for the better in terms of different views and ways of thinking, leading to richer outcomes.


In an international organisation, how do you promote both diversity and inclusion?

I'm fortunate because I can lead from the front and make diversity and inclusion personal and show there is a senior leader there who values that. I am also keen as a leader to support being aware of our unconscious biases and how we bring them into our everyday life, interviews, and meetings etc.



Equal pay is starting to be addressed, however more needs to be done. A lot of organisations are targeting women in leadership positions to bring equilibrium. I’d want to get a job because I am the right person, irrespective of race, colour, or sex, not because I ticked the woman box.


Do you believe that creating a diverse and inclusive environment starts at the top or the grassroots level?

I am a believer that leaders should lead, but that doesn’t mean dictating. Leaders should set a precedent of what good practice looks like and then the top-down and the ground up need to meet. Empowering people, giving people confidence, the tools, the environments, and the space is absolutely the responsibility of leadership. Then there has to be some responsibility for the rest of the layers in the organisation to take advantage of that. It can be difficult sometimes to roll out these types of initiatives because they can get a passive response and that can be frustrating, but I'm passionate about making sure people are aware of what's out there to aid and assist them and if they've got any problems, what the paths are for help.


What advice would you give to women wanting to move into a leadership role or IT?

The advice I would give, whether you're male or female, is firstly to consider whether you truly want a leadership role. What most people don't understand about leadership roles until they're in them is that they take you away from the core capability that you once had, and many people find that difficult. If leadership truly is for you, there are a couple of things that have served me well. Being confident and instilling confidence in others is one. If I don't know the answer to something, I will go away and find out, but I will keep a situation under control in the meantime, which helps everyone else feel confident. Secondly, take advantage of the small situations. They matter to people and people remember. Lastly, stay true to yourself. If I fundamentally change myself, I'm going to lose my identity and my identity is what got me here in the first place. There are opportunities out there for women to climb up the ladder and be successful, and women with families are, post-Covid, more supported than ever, so my advice is to take those opportunities when they present themselves and make them work for you.

Empowering Women in the workplace: A conversation with Sasha Mauu
by Tina Ledger 9 June 2025
Empowering Women in the workplace: A conversation with Sasha Mauu
How SOW solutions drive project success
by Tina Ledger 19 May 2025
How SOW solutions drive project success
How Project RPO can solve your biggest recruitment challenges
by Tina Ledger 12 May 2025
How Project RPO can solve your biggest recruitment challenges
The rise of skills-based hiring
by Tina Ledger 7 May 2025
The rise of skills-based hiring
by Tina Ledger 28 April 2025
How AI is reshaping workforce management and how we can help you stay ahead
by Tina Ledger 27 March 2025
We're back! We're thrilled to announce the return of our interview series, Women in Law, where we shine a spotlight on the extraordinary women making waves in the legal world. Join us as we delve into their journeys, explore their challenges and triumphs and celebrate their remarkable achievements.
by Tina Ledger 25 March 2025
There’s a quiet revolution happening in the legal sector, and AI and data are powering it.
by Cameron McCammon 26 February 2025
With over 20 years of experience in the global legal arena, we've provided our clients with access to top legal talent worldwide. Leveraging our extensive industry connections and in-depth expertise, we've curated the most comprehensive salary data and hiring trends for professionals like yourself. Our 2025 Salary Guide provides an overview of competitive packages and explores the latest hiring trends shaping the landscape of Legal employment in your region. Get your complimentary copy of the 2025 Salary Guide directly to your inbox by filling in the form below.
Preparing for Generation Beta
by Sophy Moyes 21 January 2025
As the STEM sector continues to grow at a rapid pace, businesses are facing increasing challenges attracting and retaining top talent.
by Charlotte Colley 26 November 2024
We're back! We're thrilled to announce the return of our interview series, Women in Law, where we shine a spotlight on the extraordinary women making waves in the legal world. Join us as we delve into their journeys, explore their challenges and triumphs and celebrate their remarkable achievements. Anna is a partner in the Herbert Smith Freehills LLP corporate practice in Dubai specializing in mergers & acquisitions, joint ventures and investments with particular focus on the Middle East. Anna is regularly involved in award winning and other high-profile transactions in the region that span a number of sectors. In addition to executing transactions in the energy and infrastructure sectors, Anna advises on digital infrastructure and TMT transactions. Anna studied law and obtained her master's in law from the University of Warsaw in 2005 and subsequently moved to the UK to pursue her career in law in London. She re-qualified as a solicitor in England and Wales in 2013. She spent over 13 years working for two US law firms in the City of London before moving to Dubai and joining Herbert Smith Freehills in 2018 as a senior associate. Anna was first promoted to of Counsel in 2023 and elevated to partner in May 2024. Anna is frequently commanded by her clients for her exceptionally pragmatic approach to transactions, enabling them to navigate complex legal challenges with ease. Why did you decide to pursue a career in law? I didn’t always know I wanted to be a lawyer. In fact, I considered other paths. At one point at a very young age, I even thought about joining the army – I admired the discipline and resilience it required, and honestly, some of those skills would be helpful in law, too! While I had considered pursuing an MBA immediately after completing my master's degree, I ultimately chose to move countries and requalify in the UK, believing that this path would provide me with the most meaningful opportunities to advance my career. Looking back on your career, what are some key moments that have helped or hindered you in getting to where you are? There have been many key moments, both positive and challenging, that have shaped where I am today. Early on, studying law in two different languages and legal systems and requalifying in a very competitive market in London was a significant hurdle and achievement, that taught me the value of determination, hard work and persistence. Ultimately, moving firms to prove myself further and eventually relocating to Dubai to accelerate my career were key decisions that allowed me to challenge myself in new ways and grow. On the flip side, there were times when I faced doubts about whether I belonged in certain rooms, especially being a woman in a traditionally male-dominated industry. But each obstacle has made me more determined and shaped my leadership style. Each of these steps has been part of my evolution, and over the years I have learned that resilience and adaptability are key to navigating any obstacle. My promotion to of Counsel and then Partner earlier this year were major milestones, and currently, I am the only female partner in the office, which is something I am incredibly proud of. Having said all that, I know I wouldn't have been able to achieve all this without the support of amazing colleagues and mentors along the way. Do you believe there’s a glass ceiling for women in the workplace, and has it changed? I do believe the glass ceiling still exists in many industries, including law, though progress is being made. I have experienced certain challenges in my career, but I have not faced prejudice based on my gender; I’ve always thought of myself simply as a lawyer, focusing on being the best I can be. Today, we’re seeing more women in leadership roles, and I am proud to be among them. Yet, women still encounter less visible challenges, whether in the form of bias, societal expectations, or balancing family life with a demanding career. While strides have been made, there’s more to be done. Through evolving recruitment practices, mentorship, diversity initiatives, and challenging outdated norms, we can create further change. I’m encouraged by the support women offer each other, and that keeps me hopeful that the glass ceiling will continue to crack. What do you think the legal industry can do to improve diversity & inclusion? The legal industry has made progress, but there’s still room for improvement. First and foremost, we need more than just diversity in numbers—we need inclusion at every level, where everyone’s voice is heard and valued. This can be achieved through better representation in leadership positions and by ensuring that recruitment practices are truly inclusive. Broaden recruitment criteria to include candidates with diverse life and career experiences will create a more inclusive environment and enrich teams with new perspectives. Mentorship and sponsorship programs for underrepresented groups can make a huge difference in retaining diverse talent. The industry also needs to focus on creating a supportive environment where people can bring their authentic selves to work without fear of judgment. As part of my new role, I make it a priority to champion diversity and inclusion, and I encourage others to do the same. What advice do you have for young women looking to make a career in your industry now? My advice to those starting their legal careers is that hard work is essential, but in today’s world, it’s also crucial to be resilient, proactive and open-minded. The legal world is evolving, so it’s crucial to stay alert to change and seek out opportunities, even if they’re outside your comfort zone. Your career may not be a straight line, it may have twists and turns, but each step, whether a success or a setback, adds to your growth. The most successful lawyers are often the ones who are authentic and have taken unique paths to get where they are. Success is as much about resilience and adaptability as it is about effort. Focus on building core skills and surround yourself with a network that supports and challenges you. And, most importantly, stay true to your values and who you are.
More posts