Staff Segment Marketing Manager
San Diego, CA
Schedule:
Standard Office Hours, Hybrid Flexibility
Duration:
6-months
Pay:$70-76/hr (W2)
Our client is a global leader in genomics and next-generation sequencing technologies, driving innovation in life sciences research and precision medicine.
The Customer Segment Marketing role is responsible for developing, managing, and executing the commercialization and go-to-market strategy for our client's product portfolio within the research customer segment. This key role is pivotal in driving company growth by understanding customer needs, defining market positioning, and creating compelling messaging and go-to-market strategies across the product portfolio. This position includes building short and long-term marketing strategies, messaging, and plans with prioritized tactics to drive demand across each stage of the customer journey. The role requires global and regional coordination and deep understanding of customers, portfolio, market, and competitive landscape.
Job Responsibilities
In this role, you will lead the development and execution of customer segment marketing strategies. Key responsibilities include:
Strategic Marketing Leadership:
- Define and execute the customer segment marketing strategy in alignment with business goals and ensuring a cohesive brand narrative
- Assess performance and marketing return on investment, reporting to senior leadership with insights and recommendations for improvements
- Build and execute short- and long-term marketing plans aligned with customer journey stages
Customer Insights & Segmentation:
- Develop deep insights into key customer segments (academic labs, core facilities, departmental labs) and their unique needs, challenges, and behaviors
- Define and execute tailored marketing strategies for each customer segment to ensure targeted, personalized engagement
- Lead market segmentation analysis and ensure all customer touchpoints, communications, and campaigns are customized to specific segment needs
Product & Market Expertise:
- Support commercialization of research-focused product portfolio with strong emphasis on multiomics applications
- Translate complex scientific capabilities (NGS-based multiomic/multimodal workflows) into clear, compelling marketing messages
- Drive customer-centric product innovation and personalization by leveraging segment-specific data, insights, and feedback
Cross-Functional Collaboration:
- Partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention
- Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement
- Work across global, cross-functional, and matrixed organizations
Knowledge & Skills
- Deep understanding of multiomics expertise and NGS-based workflows
- Strong analytical skills with ability to convert data into actionable insights
- Exceptional communication and storytelling skills
- Proven success in customer segmentation, go-to-market strategy, and campaign execution
- Experience crafting segment-specific messaging and campaigns
- Familiarity with research customer personas and their purchasing behaviors
- Data-driven decision-making capabilities with focus on marketing performance and ROI
- Strong collaboration skills across Sales, Product Management, and Field Marketing teams
Education & Experience
Minimum Qualifications (one of the following):
- Bachelor's degree with at least 12 years of industry experience in Product Marketing or Product Management
- Master's degree with minimum 8 years of relevant experience
- PhD with minimum 5 years of relevant experience
- Equivalent combination of education and experience
Required Experience:
- Direct B2B marketing experience, ideally within life sciences, healthcare, or related industries
- Proven track record in customer segmentation, go-to-market strategy, and campaign execution
- Experience working in global, cross-functional, and matrixed organizations
Preferred Qualifications:
- Advanced degree (MBA, MS in Marketing, or scientific field) strongly preferred
- Background in genomics, life sciences research, or precision medicine markets
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