Elements - Diversity & Inclusion: Imran Pasha

Imran has 20 years of financial services experience with both blue chip and start up organisations, including Merill Lynch and HSBC. This has included senior management positions with commercial and operational responsibilities in stock broking, retail and commercial banking. Previous roles have included Head of Strategic Planning, Head of Operations, Head of Retail Banking, Head of Sales and Service. He has a proven track record of building long term client relationships, adding value and developing high-performance teams.


​Could you tell us a bit about your career progression to date?

I’d always wanted to forge a career in Financial Services and after graduating, I took a temporary position in a bank to get some experience while applying for permanent roles. I struggled to find a role that met my criteria, so I took a marketing job in manufacturing while I kept looking. Eventually, I landed a role with Merrill Lynch where I got my SFA registered securities representative qualification and moved from a customer service position there to become a team leader and then into a Banking Operations Manager role at HSBC. In 2004, the Islamic Bank of Britain launched as the first Sharia-compliant bank in the UK and I got the job as branch manager, involved in setting up all branch operations and processes from scratch. I’ve always believed that you should give your all to any role for at least two years and then be looking at a move up or sideways. Sideways moves are great because they give you a real breadth of knowledge and new skills. I’ve been lucky enough to do both and from my original customer service role, I am now a COO leading over 150 colleagues.


​Can you pinpoint a time when you noticed the tone of the conversation on diversity changing?

It's difficult to pinpoint a specific time, but I'd say that over the last five years, I've noticed a lot more efforts and initiatives in the field of diversity and inclusivity, both on the gender side and the race side. There's much more awareness, training and initiatives in both Financial Services and other industries to make positive strides in these areas.


​What do you think the benefits are of having more diverse and inclusive teams?

Diversity adds a whole different perspective in terms of viewpoints, discussions and experience so that when you're making decisions, you don't have just one mindset, there’s a range of opinions, which will ultimately help orgnaisations make better decisions. If a decision-making body is made up of similar backgrounds, whether that's educational, class or race, they are more likely to arrive at the same conclusions. A group of diverse people will add their own reasoning, based on a wide range of experiences, that will only enrich the decision-making process and make an organisation better placed to achieve their objectives.


​What are the biggest challenges for the Financial Services industry today when it comes to diversity and inclusion?

I think we need more mentors and role models, whether those are gender-based or race-based, so that people coming into FS can relate to them or aspire to follow them. I know that many organisations are now creating specific D&I roles that will nurture diverse talent into more senior roles, which is great, but we also need to go further back in the process, right from the recruitment process to be able to really improve things.


​Is there a particular initiative that you've seen that has improved D&I in the workplace?

The gender-based initiatives are a lot more developed and advanced, hence we are seeing a lot more poostive results. Some of them have high-profile figures behind them and they’re getting more women onto boards of FTSE 100 companies, for example. On the BAME side, there’s more work to be done on the initiatives getting traction, but it’s starting to work. That said, I’m not a great proponent of positive discrimination. I believe that people should generally rise to their positions based on merit, success and achievements rather than because they're from a certain background. I appreciate though that institutionally there needs to be change and a level playing field with equality of opportunity for people from all backgrounds, so if organisations worked together and shared resources and data to produce a cohesive strategy, progress might be faster and on a bigger scale.


​Have you had any mentors in your career, and do you see value in having a mentor?

One of my former bosses was hugely inspiring for me and I learned a lot from being in meetings with him and watching him work and come up with ideas and strategies. There are two main schools of thought when it comes to careers – one is that you find your niche and excel at it. The second, which my former boss believed in and I do too, is that you should be a generalist and learn as many skills as you can across the board. It’s really helped my career. Either way, it’s important to have a role model or find a mentor, whether they’re in your organisation or not, or even your sector, because being inspired by someone will help you raise the bar in everything you do.


​Do you think your race or religion has ever hindered any progression in your career thus far?

I don't think it has. I believe that if you're good at your role and you work hard, the results will speak for themselves and you will eventually get recognised. I've been lucky enough that whichever organisation I've worked for, I've managed to prove myself and it's been recognised by bosses of all backgrounds, colours, races and genders, so I don't think my race or religion has been a hindrance at all.


​What are the key things you attribute to your success?

You've got to work hard; there are no shortcuts. Even the mundane tasks are worth doing well and going that extra mile on every aspect of your role will help you reach your goals. Secondly, you've always got to be looking to raise the bar and improve. Many situations in our workplaces come around on a monthly, quarterly or yearly basis, so there’s little point doing the same thing every time. Asking yourself how you can do them better next time will always help you raise the bar. Lastly, interpersonal skills are so important. You can't achieve anything on your own, you need others to help you get to where you are and take them on the journey too.


​There's been a real shift towards a more collective consciousness of the BAME experience led by the Black Lives Matter movement. How have you seen this play out recently in the workplace?

I think it's still an evolving situation and that its full impact will transpire over the next few years.


Some of that is down to the slowdown enforced by COVID, of course, but we are seeing a lot more discussion and awareness now. I imagine there will be a lot more internal training in years to come, so that people understand the challenges and possibly more targets in terms of recruitment, but I think it may be some time before we see major changes.


​How do you feel ethnic minorities are currently represented in the Financial Services industry?

In the lower tiers, there's definitely a lot more opportunity and more representation. As you go up the pyramid, you see fewer ethnic minorities. I don't know if it is because people just leave after a few years due to other interests or whether they get frustrated with the lack of opportunities or the lack of progression, but the higher up you go, there's less representation across the industry.


​What do you think organisations can be doing to address the barriers to BAME employee career progression?

It has to be a top-down commitment to make a genuine difference, which starts at board level, and there must be a genuine buy-in from everyone. Tactical initiatives, such as targets, to address it, will result in a fairer representation, but there needs to be a lot more awareness and training first, as well as mentorship programmes that can identify and nurture top BAME talent. On the recruitment side, there needs to be a lot more joined-up thinking across the industry, with specific targets and initiatives that can be measured.


​What advice can you share with people starting out in the industry?

Don't give up. We're fortunate that the UK is one of the biggest Financial Services hubs in the world and there are plenty of opportunities, so persevere, you will eventually find the right role. I've noticed an increase in a “now culture” or instant graticficaiton amongst a lot of the younger generation and I would advise them to be patient. You can’t work somewhere for 6 months and expect a promotion. Simialy not every idea is going to be a unicorn. Try to retain a sense of reality and work hard, don’t expect everything to fall into place immediately. Hard work will bring results and you will be able to prove to yourself and to your peers that you can do it and eventually start to climb that ladder. Of course, there is an element of providence i.e being in the right place at the right time to spot an opportunity, but don’t lose hope, stick with it. And most importantly, enjoy the ride.

26 Feb, 2024
​Our webinar 2025 and Beyond: Why Your Hiring, Learning, and Culture Need to Evolve brought together thought leaders Enrique Rubio (Hacking HR), Lisa Skinner Källström (Teamtailor), and Hydrogen Group’s Dean Jennings and Michelle Miller. The conversation explored strategies used to tackle the challenges of the future workforce, shift organisational cultures towards lasting partnerships, and ensure teams are equipped for the age of artificial intelligence. _ The Q&A box was brimming! Our webinar offered participants the chance to consult our HR experts on addressing shifts in the people and culture realm as we approach 2024 and beyond. Interesting questions were raised, and we compiled them all to seek and reached out to our experts to get some definitive answers. For a recap on the webinar, check out our blog Navigating the Future: Insights from our Webinar "2025 and Beyond"  So, here we are. Your questions - answered! - ​How can companies make people feel more secure in their jobs? Is it just a matter of increasing communication? Lisa suggested a shift towards a more sustainable approach. 'In recent years, we have seen many companies experience massive growth, and the need to get great talent onboard - hence offering extremely generous compensation packages. Unfortunately, many have now faced layoffs, and while the compensation and benefit strategies are not the sole reasons, I would like to propose a more sustainable approach for the future. [Increase benefits as the company grows, and as business results allow, we can increase pension levels or similar benefits – and discuss it internally! Open dialogue about results, investment choices, and their rationale fosters a sense of involvement among team members and signals the company's commitment to a sustainable direction.]' Dean echoed concerns about job security in today's volatile economy and advises, 'In today's uncertain economic climate, job security is a concern. However, by becoming indispensable and embracing tools like AI, individuals can enhance their value to employers, securing their positions for the future. Apart from using Chat GPT, what other tasks can be automated with AI? Lisa commented, ‘We’ve mentioned a few examples already, but I would look at all the systems your company allows you to use and question your suppliers on what features are or will be based on AI. For example, many applicant tracking systems allow the opportunity for AI to summarise CVs for an easy overview, generate interview questions and suggest more personalised replies to rejected candidates based on their CVs. Also, the opportunity for AI to transcribe an interview is an amazing tool which allows the interviewer to solely focus on listening and talking to a candidate as opposed to taking notes. As always, AI in these types of systems is not designed to make the decisions for a recruiter or business - but serve as an assistant to save time and work more efficiently.’ Dean added, ‘There are far too many to list. The AI directory https://aitoolsdirectory.com/ does a really good job of showcasing what does what and where you can find it.’ What is the impact of AI on employee engagement and how can HR teams use AI to promote engagement? Also, what precautions should professionals take when using AI? ​Dean offered his perspective by stating that ‘engagement and AI may seem contradictory, but there's a clear benefit when HR uses AI to streamline admin tasks, freeing up time for vital human interaction. Tools like Koios, for instance, offer Acoustic AI, helping HR understand team and individual personalities better, for more tailored approaches. Professionals must approach AI implementation carefully, ensuring ethical use to maintain trust and transparency in the workplace.’ How can we make sure our services stay personalised while using AI? Dean responded, ‘By leveraging AI to handle time-consuming tasks. The best thing about AI is that you get to choose what it does and what it doesn’t. If you feel strongly about human interaction to enable personalisation, you don’t have to let go of that – just embrace AI to make those interactions better. Get it to strip data in the background for you, or to type up your notes and actions as you have the conversations. The possibilities are endless, and they can be tailored to your needs.’ Within your businesses, have you experienced any resistance to the adoption of AI? How have you handled these objections? Dean responded, ‘A lot of the resistance I have seen has either been a fear of trying or a fear of being caught. There seems to be a negative connotation with AI, that if you get it to do something for you, are you cheating? The answer is a resounding no, you are working with the tools available to make yourself more productive for your organisation. Robot proof recruiter, if you haven’t read it, you should. Especially if you are a recruiter or if recruitment is part of your job role. I’ll spare you the details, but it is an amazing read that showcases the fact you can never take the people part out of recruitment - you’ll always be able to provide a better level of service than a robot (at least for now) and you need to focus on the parts of the process where human interaction is at its most vital and automate/utilise AI to get back time in your day to improve that social element of the process.’ Do you feel Employee Resource Groups will be on the rise with the future generation of workers? ​Dean replied, ‘A truly hybrid workplace cannot function effectively without the right technology in place. That doesn’t even need to be AI. For employees to feel a sense of belonging in a workplace, there should be a seamless experience that goes beyond just having teams up on 1 laptop in a room full of 30 people. Again, this will only advance with time ... my eutopia is to have my whole team (who are based in the UK + Thailand) sat around a virtual desk, on a beach with an interactive whiteboard we can utilise in real time via virtual and augmented reality. You may laugh now, but in the next couple of years, VR and AR tech will be the staple of hybrid working and teams coming together around the globe. This doesn’t take away from the in-person experience and nor do I think it should. It should be a tool that compliments real-time working solutions.’ How can we support older generation employees in the changing landscape? ​Dean offered his perspective, ‘AI is truly remarkable. It embodies the futuristic vision many of us had as children—computers and programs taking on tasks for us. For those uneasy about it, I believe it's a matter of not fully comprehending it or lacking the skills to use it effectively. AI has quietly become a part of the workplace, and many are still navigating its intricacies. The focus should be on empowering employees to leverage AI to enhance productivity and value to the organisation. Those who resist or fail to adapt won't be replaced by AI but by individuals who embrace change and view AI as a tool for greater contribution.’ How can we safeguard against the risk of AI stifling creativity in the workplace? ​Lisa said, ‘I would say the opposite, if we use AI for the more regular and routine tasks then we will have more time to use to be creative! For example, instead of spending hours on creating a presentation for an important project - let AI do this creating for you and spend the time on how you want to engage with your audience instead. Using ChatGPT to find easy tasks that I would previously have spent a lot of time on has been a big change in how I work and allows me find space in the day.’ Is there a regional divide across different parts of the world? Are Europeans more prone to appreciate safety/job security than Americans? Lisa commented, ‘My thoughts are that globally we have been through a lot in recent years, covid affected everyone regardless of location. After that, we had war in Europe for the first time in many years which had major effects on the economy, which I believe has made people appreciate job safety even more and value this in choosing their next employer. However, in some parts of Europe employees are still very protected by labour laws etc so I believe it is different from America where it is more common to have short notice period and less resistance from employers to terminate an employment.’ Expanding on the key themes discussed in our webinar, we're thrilled to introduce our Thrive Guide – a practical roadmap for building a thriving workplace. ​Within the Thrive Guide, discover actionable strategies to enhance employee engagement, foster diversity and inclusion, and implement flexible working models. Discover practical solutions to enhance workplace productivity and satisfaction. ​As our expert Dean Jennings emphasises, 'adapting to evolving workplace dynamics requires strategic initiatives.' This sentiment is echoed by other industry leaders in our webinar. In the Thrive Guide, these insights converge to offer practical solutions, providing a roadmap for organisations navigating change. ​Revolutionise your workplace. Download the Thrive Guide now!
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